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4 Qualities of Successful Influencers

  • Kawthar Ali
  • February 6, 2020

With the rise of the world of influencers and consequently, Influencer Marketing, it is worth exploring qualities and characteristics a good influencer possesses. Being aware of such qualities can help influencers improve themselves and their presence greatly.

 

In this short article, we explore 4 key qualities successful influencers usually possess.

 

 

  • Originality

 

 

Influencers are usually quite creative or original in the content they offer; else how would they gain followers? People follow influencers cause they offer them original ideas and creative thoughts that add some value to them. They present facts and information in a way that is quite attractive and different from others.

 

 

  • Sociable 

 

 

Even though this trait can be highly debatable, since some influencers can be a bit reserved in reality and away from their screens; influencers do show a degree of sociability when interacting with their followers. Communicating and creating lasting bonds is very important for an influencer. People open up to those who are empathetic and those who connect with them on different levels. 

 

 

  • Credible and Trustworthy

 

 

Successful influencers are often quite passionate about what they’re doing. What matters to an influencer is creating content that genuinely satisfies them, and such genuinity creates genuine reactions from their followers.

Thus, such influencers usually collaborate only with brands which they have really experienced and genuinely liked, as well as tried their products/services. This is how their followers start trusting them, since they know they are only sharing what is genuinely good for them. 

 

  • Curious and Knowledgeable 

 

While influencers need not be experts in everything, they do need to know as much as they can about their niche. A successful influencer is willing to learn more and is always curious about the whereabouts of the field they’re passionate and interested about. This allows influencers to explore new territories and come up with even better ideas for their next piece of content.

So, do you think you have what it takes to be a successful influencer? Join ArabyAds’ influencers’ network now, and enjoy all the benefits!

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I started working with Arabyads during my time at Citi UAE (2017-2018). The biggest challenge at the time was to grow the digital business within a media mix where most sources were nearing saturation. As such, finding lead sources that would allow us to hit digital sales targets became no easy task. ArabyAds were a consistently solid partner who allowed to scale up the business by delivering significant volumes of quality leads.

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Our main goal here, at Dentsu is to supply our partners with leads of the highest quality on a consistent basis. This is exactly what ArabyAds has helped us fulfill for our Automotive & Banking brands using their online solutions. ArabyAds support teams took us step by step through the process of the program and shed light on the huge potential & importance of performance marketing. I highly recommend ArabyAds to other companies, looking to take their business to the next level.

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ArabyAds has taken the conversation through influencers into a measurable conversion model. So this influencer Program which started as a small element for an omni-channel business has been able to grow in scale; deliver a huge potential for us currently and in future as well.

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Head of E-Commerce & Customer Experience at Max Fashion

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