ArabyAds strengthens its Influencer Marketing Platform by acquiring Dmenta

ArabyAds strengthens its Influencer Marketing Platform by acquiring Dmenta
  • Zayneb Badr
  • January 20, 2021

Aiming for more growth, ArabyAds strengthens its Influencer Marketing Platform by acquiring Dmenta.

18th January 2020 Dubai, UAE 

We, ArabyAds, the leading advertising and consumer intelligence platform in the MENA region, announced the acquisition of Dmenta, the leading creative digital hub that specializes in influencer marketing. 


In 2012, Dmenta was founded by its CEO Shady Essam. The platform currently offers its creative hub services to leading advertisers across industries like Chalhoub Group, Landmark Group, Adidas, NowNow, Namshi, and Noon. It also has a solid roaster of mega and celebrity influencers with a massive reach for the MENA region.    

Commenting on the acquisition, Mahmoud Fathy, our CEO said,

“This acquisition is of great strategic value to us as it strengthens our position as the leading Influencer Marketing Platform and provides an incremental solution to our advertisers. Dmenta has the right technology, people, and culture to build and consolidate our leadership position in the region.”   

Talking about the development, Shady Essam commented,

“We are excited to join forces with ArabyAds to fortify our complementing offerings strategically and to achieve greater scale together in the region. Over the last few years, we have built a strong network of influencers that have been deployed to achieve great objectives for our advertisers. This deal is a tremendous opportunity for our growth and expansion.”


About us:

At ArabyAds, we’re aiming to incorporate revolutionary technology to provide more than 300 top advertisers across the MENA region with our various performance advertising and influencer marketing platforms. This is our second acquisition for ArabyAds in the last 6 months as we recently also acquired Adfalcon, the first and largest programmatic platform for the region.


About Dmenta:

Dmenta is the leading creative & technology hub for influencer marketing in the MENA region. The platform is a provider to both advertisers and influencers to create relevant and actionable content. Dmenta’s solutions allow it to deliver brand and category relevant influencer campaigns with measurable results. The team includes influencer marketing experts and technologists across UAE and Egypt.


Lastly, We’re very proud of this acquisition and striving to accomplish more future milestones with Dmenta’s forces. So, stay tuned!

For more information, visit Dmenta’s website. And for more ArabyAds business news, keep your eyes alerted by our updates on our social platforms and website!

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Clients' Testimonials

I started working with Arabyads during my time at Citi UAE (2017-2018). The biggest challenge at the time was to grow the digital business within a media mix where most sources were nearing saturation. As such, finding lead sources that would allow us to hit digital sales targets became no easy task. ArabyAds were a consistently solid partner who allowed to scale up the business by delivering significant volumes of quality leads.

Pedro Cordero

AVP eBusiness

Our main goal here, at Dentsu is to supply our partners with leads of the highest quality on a consistent basis. This is exactly what ArabyAds has helped us fulfill for our Automotive & Banking brands using their online solutions. ArabyAds support teams took us step by step through the process of the program and shed light on the huge potential & importance of performance marketing. I highly recommend ArabyAds to other companies, looking to take their business to the next level.

Tareq AlAwar

Associate Director - Digital Trading

ArabyAds has taken the conversation through influencers into a measurable conversion model. So this influencer Program which started as a small element for an omni-channel business has been able to grow in scale; deliver a huge potential for us currently and in future as well.

Bala Subramaniam

Head of E-Commerce & Customer Experience at Max Fashion

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ArabyAds is the leading advertising and marketing intelligence agency that offers clients across the region a number of solutions that cover their needs and provide them with measurable results to their spending.


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