In a bid to drive their business globally, ArabyAds appoints Gulrez Alam as their Chief Investment and Strategy Officer to be based out of UAE.
Gulrez has nearly two decades of experience across the USA, APAC & Middle East, and has been a successful entrepreneur who founded Resultrix, a leading digital marketing company, in 2008, which Publicis Groupe later acquired. In his last role, Gulrez was instrumental in driving the leadership at Affle Holdings for the past two years and will now be using his expertise and his business network to drive ArabyAds strategic and investment decisions.
Commenting on the appointment Mahmoud Fathy, CEO of ArabyAds, said,
“We are incredibly excited to have Gulrez at ArabyAds. He brings in a great experience that will enable us to build on our success in the region and the next phase of growth for ArabyAds. It is an interesting time for us as we embark on our diversification and expansion journey. I am certain that Gulrez can play a pivotal role with his experience and vision”.
Speaking on his new role, Gulrez Alam, Chief Investment & Strategy Officer at ArabyAds, said,
“This is an opportune time for me to join ArabyAds as it’s already the leading performance advertising company with the strongest Influencer Marketing platform in the region. I am looking forward to further growth through both organic and inorganic initiatives. I am excited to join ArabyAds and drive its expansion both regionally and globally”.
ArabyAds is the largest advertising and consumer intelligence platform that incorporates revolutionary technology to provide more than 300 of the top advertisers across the MENA region with its performance advertising and influencer marketing platforms.
For more information, visit www.arabyads.com.
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I started working with Arabyads during my time at Citi UAE (2017-2018). The biggest challenge at the time was to grow the digital business within a media mix where most sources were nearing saturation. As such, finding lead sources that would allow us to hit digital sales targets became no easy task. ArabyAds were a consistently solid partner who allowed to scale up the business by delivering significant volumes of quality leads.
Our main goal here, at Dentsu is to supply our partners with leads of the highest quality on a consistent basis. This is exactly what ArabyAds has helped us fulfill for our Automotive & Banking brands using their online solutions. ArabyAds support teams took us step by step through the process of the program and shed light on the huge potential & importance of performance marketing. I highly recommend ArabyAds to other companies, looking to take their business to the next level.
ArabyAds has taken the conversation through influencers into a measurable conversion model. So this influencer Program which started as a small element for an omni-channel business has been able to grow in scale; deliver a huge potential for us currently and in future as well.