24 December 2019, At the end of each year, with the onset of the winter season, stores around the globe start preparing for Black Friday from the beginning of November, promoting huge discounts on products through diverse sectors and for consecutive days to attract consumers, stimulating deals and sales. The rise of the e-commerce industry helped spread the concept of massive discounts on Black Friday. This year, Black Friday was on November 29th. And the main challenge for the MENA region’s most known e-commerce companies is how to make the most out the biggest season of the year and grow the customers’ base.
Starting from this target, the role of ArabyAds as the largest advertising and marketing intelligence platform in the MENA region starts with offering risk-free performance marketing and lead-generation solutions to increase conversions and profitability for enterprises and publishers by providing metrics that should enhance their ROI.
During this Black Friday, the team behind ArabyAds had the chance to contribute in the online sales records by generating sales for their clientele from different industries; e-commerce being the most fierce. As a result, they break the Black Friday records by generating more than AED200 million in sales for their clients with more than 2 million sold items. This was a record for the whole e-commerce industry. The tools used to achieve this success were the following digital platforms: Facebook, Instagram, Snapchat, YouTube, Twitter, Blogs, and Content websites with using unique solutions to provide these companies with the needed traffic. This has been done through more than 2000 influential personalities, 1500 affiliates in the MENA region, and more than 35 media buyers who work on promoting the clients’ brands on various traffic sources.
Because all good things have a story, here’s ArabyAds. It was founded in 2013 by Mahmoud Fathy and Mohammad Khartabil who had a vision of creating the largest affiliate network and expand into a one-stop-shop advertising intelligence firm that offers comprehensive marketing solutions for companies in the MENA region. ArabyAds is headquartered in Dubai and has offices in Cairo and Amman, and Riyadh.
After five years of success, the company had its Round-A of investments during the first quarter of 2019 with $6.5 million. The investment has helped the platform to reach this organic growth and to quickly emerge as a market leader in MENA’s fast-growing performance marketing industry. They have delivered their performance marketing solutions to more than 450 clients so far, including Noon, AlShayaa, AlTayer, Landmark Group, Namshi, Carrefour, Golden scent, amongst others.
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I started working with Arabyads during my time at Citi UAE (2017-2018). The biggest challenge at the time was to grow the digital business within a media mix where most sources were nearing saturation. As such, finding lead sources that would allow us to hit digital sales targets became no easy task. ArabyAds were a consistently solid partner who allowed to scale up the business by delivering significant volumes of quality leads.
Our main goal here, at Dentsu is to supply our partners with leads of the highest quality on a consistent basis. This is exactly what ArabyAds has helped us fulfill for our Automotive & Banking brands using their online solutions. ArabyAds support teams took us step by step through the process of the program and shed light on the huge potential & importance of performance marketing. I highly recommend ArabyAds to other companies, looking to take their business to the next level.
ArabyAds has taken the conversation through influencers into a measurable conversion model. So this influencer Program which started as a small element for an omni-channel business has been able to grow in scale; deliver a huge potential for us currently and in future as well.