We’re moving forward… Say hello to ArabyAds’ new brand identity!

  • Abdulrahman Hassaan
  • October 3, 2019
  • Blog
  • Culture





Today we’re redefining who we are, what we do, why and how we do it. We rebranded ArabyAds with a new look that is fresh, bold, and clear, to reflect the new limitless potential we’re moving towards. 

Over the past 6 years, ArabyAds introduced the affiliate marketing industry to the MENA region, until it grew to become the first destination for brands which are aiming to leverage from performance marketing.

The new branding is expected to highlight our new services that we are offering in the Middle Eastern market. In 2015, we launched our regional in-house lead generation team. Two years later, we redefined and introduced influencer marketing, allowing our clients to enjoy a risk-free service that integrates performance and influencer marketing.

Today, ArabyAds is the largest advertising and marketing intelligence platform that incorporates revolutionary technology to offer clients across the MENA region a number of solutions that cover their business needs with measurable results to enhance their spending.

When ArabyAds was a small startup, it had a branding that reflected and fulfilled its position. Everything was quite practical, where even essentials were considered luxuries at times. However, today, ArabyAds grew to reflect more values, a wider perspective and has the branding that perfectly represents the change.

This rebranding concept was inspired by the arrow that reflects moving forward, by fusing one simple mark into the new logo, which allows our brand to adhere to the promise of evolving.

Our new fresh brand colors reflect why we do what we do.

The combination of the colors, blue, turquoise (aka blue/green color), green, and yellow, reflects the trust that surrounds ArabyAds and all of its products, as well as collaboration, clear communication, quality, and creativity in all aspects. 

We came up with a new set of color combinations that reflect the core value of each service we provide. 

  • Our primary logo color is blue, which represents the intelligence, trustworthiness, and maturity of our brand.
  • Our Affiliate Marketing Network color is turquoise (aka blue/green color), the universal sign of excitement, passion, and dynamic space which empowers both our affiliates and partners.
  • Our Lead Generation Team color is green which is connected to growth, and the quality we deliver.
  • Our Influencer Marketing Team color is yellow, which symbolizes youthful energy and creativity.

Finally, we would like to thank everyone who helped us bring the new brand identity to life. All of this wouldn’t have been possible without the incredible hard work, collaboration, and creativity of our various teams, as well as the internal teams at ArabyAds: our fellow designers, creators, and digital team.

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Customers' Testimonials

I started working with Arabyads during my time at Citi UAE (2017-2018). The biggest challenge at the time was to grow the digital business within a media mix where most sources were nearing saturation. As such, finding lead sources that would allow us to hit digital sales targets became no easy task. ArabyAds were a consistently solid partner who allowed to scale up the business by delivering significant volumes of quality leads.

Pedro Cordero

AVP eBusiness

Our main goal here, at Denstu is to supply our partners with leads of the highest quality on a consistent basis. This is exactly what ArabyAds has helped us fulfill for our Automotive & Banking brands using their online solutions. ArabyAds support teams took us step by step through the process of the program and shed light on the huge potential & importance of performance marketing. I highly recommend ArabyAds to other companies, looking to take their business to the next level.

Tareq AlAwar

Associate Director - Digital Trading

ArabyAds has taken the conversation through influencers into a measurable conversion model. So this influencer Program which started as a small element for an omni-channel business has been able to grow in scale; deliver a huge potential for us currently and in future as well.

Bala Subramaniam

Head E-Commerce & Customer Experience at Max Fashion

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ArabyAds is the leading advertising and marketing intelligence agency that offers clients across the region a number of solutions that cover their needs and provide them with measurable results to their spending.

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5-2, 5th floor Choueiri group Building, Al Falak Street Dubai Media City.

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