ArabyAds is proud to announce that it has been awarded “The E-commerce Marketing Platform of the Year” at the Entrepreneur Middle East E-Business Awards 2021 held last night. Hosted in association with the Dubai Chamber of Commerce & Industry and the Dubai Startup Hub, the Entrepreneur Middle East E-Business Awards 2021 celebrates the most innovative and distinguished work done in the e-commerce industry.
As the leading marketing platform for the e-commerce industry in the MENA region, ArabyAds continues to deliver on its promise to make a mark in bringing the best technology to its partners and receive recognition while doing so.
While the past year has been unprecedented in many ways, it has also been eventful for ArabyAds that made some substantial progress in expanding and acquiring new businesses. Having acquired Dmenta, the leading creative digital hub specializing in influencer marketing, and Adfalcon, the first programmatic platform, the ArabyAds team seems unstoppable in its quest for growth.
Commenting on the award, Mahmoud Fathy, CEO, ArabyAds, commented, “This is a moment of pride for all of us. Industry awards are an assurance of the quality of work we are doing for our advertisers. They are also a testimony of the fact that we are building great technology and that is working for our advertisers”.
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I started working with Arabyads during my time at Citi UAE (2017-2018). The biggest challenge at the time was to grow the digital business within a media mix where most sources were nearing saturation. As such, finding lead sources that would allow us to hit digital sales targets became no easy task. ArabyAds were a consistently solid partner who allowed to scale up the business by delivering significant volumes of quality leads.
Our main goal here, at Dentsu is to supply our partners with leads of the highest quality on a consistent basis. This is exactly what ArabyAds has helped us fulfill for our Automotive & Banking brands using their online solutions. ArabyAds support teams took us step by step through the process of the program and shed light on the huge potential & importance of performance marketing. I highly recommend ArabyAds to other companies, looking to take their business to the next level.
ArabyAds has taken the conversation through influencers into a measurable conversion model. So this influencer Program which started as a small element for an omni-channel business has been able to grow in scale; deliver a huge potential for us currently and in future as well.