The automotive industry has always been known to possess one of the “hard-to-sell” products, due to the big investments consumers make during purchase.
In digital marketing, the problem is compounded, as the targeted consumers wouldn’t purchase such products online and usually need to examine it along with communicating with a sales representative.
This led to the rise of Lead Generation, in which rather than making immediate purchases online (which is almost impossible),” leads” who express interest in purchasing a product are attracted. In the automotive industry, lead generation has become one of the main pillars when marketing the products online, leading to many future sales.
Lead Generation is a performance marketing solution, where clients pay marketers for a certain number of leads or certain KPIs that they decide on before carrying on a certain campaign. Using this solution in the automobile industry has proved to be very beneficial, as many salespeople start having more incentive when receiving customers who are actually interested in buying the products rather than exhibiting the products to them with no results.
Not only that, but lead generation gives the chance for businesses to find new customers rather than the same ones.
With ArabyAds, Lead Generation differs in its process in terms of the service being totally risk-free rather than just of “low-risk”. One might wonder how can this be possible, so this is how the process flows:
The benefits you gain from this marketing program are:
Another program which is under the Lead Generation Department at ArabyAds is the Verified Leads Generation Program. In this program, the same process of Lead Generation applies, but the difference is taking an extra mile, and making sure that the leads you get are all “verified leads”. Verified Leads are leads that are the closest to the buying stage of a sales cycle, as they land to your brand due to their needs for a certain product you offer.
This means that ArabyAds’ call center verifies all of the leads that were gathered initially, and asks them a set of questions to see if they fulfill the criteria of a verified lead or not.
In addition to the benefits of the general Lead Generation Marketing scheme, the Verified Lead Generation Program:
In short, don’t fear going online anymore, your automotive company could be shining in this online world after all!
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I started working with Arabyads during my time at Citi UAE (2017-2018). The biggest challenge at the time was to grow the digital business within a media mix where most sources were nearing saturation. As such, finding lead sources that would allow us to hit digital sales targets became no easy task. ArabyAds were a consistently solid partner who allowed to scale up the business by delivering significant volumes of quality leads.
Our main goal here, at Dentsu is to supply our partners with leads of the highest quality on a consistent basis. This is exactly what ArabyAds has helped us fulfill for our Automotive & Banking brands using their online solutions. ArabyAds support teams took us step by step through the process of the program and shed light on the huge potential & importance of performance marketing. I highly recommend ArabyAds to other companies, looking to take their business to the next level.
ArabyAds has taken the conversation through influencers into a measurable conversion model. So this influencer Program which started as a small element for an omni-channel business has been able to grow in scale; deliver a huge potential for us currently and in future as well.