The automotive industry has always been known to possess one of the “hard-to-sell” products, due to the big investments consumers make during purchase.
In digital marketing, the problem is compounded, as the targeted consumers wouldn’t purchase such products online and usually need to examine it along with communicating with a sales representative.
This led to the rise of Lead Generation, in which rather than making immediate purchases online (which is almost impossible),” leads” who express interest in purchasing a product are attracted. In the automotive industry, lead generation has become one of the main pillars when marketing the products online, leading to many future sales.
Lead Generation is a performance marketing solution, where clients pay marketers for a certain number of leads or certain KPIs that they decide on before carrying on a certain campaign. Using this solution in the automobile industry has proved to be very beneficial, as many salespeople start having more incentive when receiving customers who are actually interested in buying the products rather than exhibiting the products to them with no results.
Not only that, but lead generation gives the chance for businesses to find new customers rather than the same ones.
With ArabyAds, Lead Generation differs in its process in terms of the service being totally risk-free rather than just of “low-risk”. One might wonder how can this be possible, so this is how the process flows:
The benefits you gain from this marketing program are:
Another program which is under the Lead Generation Department at ArabyAds is the Verified Leads Generation Program. In this program, the same process of Lead Generation applies, but the difference is taking an extra mile, and making sure that the leads you get are all “verified leads”. Verified Leads are leads that are the closest to the buying stage of a sales cycle, as they land to your brand due to their needs for a certain product you offer.
This means that ArabyAds’ call center verifies all of the leads that were gathered initially, and asks them a set of questions to see if they fulfill the criteria of a verified lead or not.
In addition to the benefits of the general Lead Generation Marketing scheme, the Verified Lead Generation Program:
In short, don’t fear going online anymore, your automotive company could be shining in this online world after all!
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