Christmas is one of the most important seasons and celebrations in many countries globally, especially when it comes to the shopping arena. However, in the MENA region, Christmas takes up more of a festive nature, which can sound counter-intuitive since the holiday and Christmas season are supposed to warrant a peak in shopping activity just like other seasons (November for instance). But yes, our research shows that this was not the case in the MENA region after all!
Christmas shopping trends comprise of mostly travel bookings
According to many statistics, while Christmas does experience some kind of shopping traffic in the Middle East, travel bookings experience the highest peaks during this season. As the figure below shows, travel bookings are at their peak from the beginning of December, the month of Christmas.