Instagram is a fast-moving platform that grows at a faster rate than Facebook, Twitter, and Snapchat. In 2018 Instagram, it had 1 million monthly active users and more than 500 million users use Instagram every day.
The question is: “How to convert your Instagram followers into leads?”
Now, let’s get into the specific 7 steps you can take to generate sales leads on Instagram.
1- Start with your bio
The bio is the first thing people see when they check your Instagram page out, which helps them know more about your services and products. Use catchy bio to describe what you do briefly and add your hashtag for user-generated content. And link your profile bio to a lead generation landing page.
2- Develop an Instagram content strategy
Instagram lead generation takes more than just a post here and there and a few hashtags. Like every other aspect of your marketing, Instagram marketing requires planning.
Map out your Instagram campaigns, content, stories, and even hashtags ahead of time to get the most out of your Instagram marketing efforts.
Here are the 3 steps that help you come up with great content for your instagram audience:
Brainstorm to come up with interesting and visually appealing ways that can describe your services to show off the best bits of your brand, industry, and products. Check out your competitors or even go outside of your industry to other brands you admire for inspiration.
Make a strategy to publish your content on a sequence that attracts your audience to follow you.
Schedule every piece of content that you have generated from photos, videos, IGTV, or even live videos.
3- Include CTA on your content.
Remember that you have one clickable link on your bio and to get the most out of your bio link, it’s best to create content that drives people to that link. And here are some tips for effective CTAs.
Ask your audience to write down their opinion as comments about what you offer, or share what you do with their friends and let them engage with your valuable content. Most users are able to share a regular feed post to a story, encourage your regular audience to share your content to their stories.
For example, if you have an information page about your product or services, direct your audience to add their email in your newsletter campaign, or give them something free.
4- Use stories for lead generation
Use interesting and engaging stories and add the swipe up link to drive viewers to a specific link they can click on.
The swipe uplink, however, is currently only available to business profiles with more than 10,000 followers. So it’s not applicable to everyone. Don’t worry you just write “link in bio” in your stories that will direct them to your link.
5- Use IGTV for powerful lead generation
IGTV is a new video content tool from instagram that lets people share long-form, vertical videos.
6- Use Instagram Lead Generation Ads
To use instagram lead generation campaign you need to have instagram business account, and facebook page.
Go to Ad Manager on facebook and start your campaign.
7- Track and measure your Instagram content
Investing content, and time on Instagram and that time to get the most out of your effort to engage with your audience. And here’s a metrics you can measure by numbers:
I started working with Arabyads during my time at Citi UAE (2017-2018). The biggest challenge at the time was to grow the digital business within a media mix where most sources were nearing saturation. As such, finding lead sources that would allow us to hit digital sales targets became no easy task. ArabyAds were a consistently solid partner who allowed to scale up the business by delivering significant volumes of quality leads.
Our main goal here, at Dentsu is to supply our partners with leads of the highest quality on a consistent basis. This is exactly what ArabyAds has helped us fulfill for our Automotive & Banking brands using their online solutions. ArabyAds support teams took us step by step through the process of the program and shed light on the huge potential & importance of performance marketing. I highly recommend ArabyAds to other companies, looking to take their business to the next level.
ArabyAds has taken the conversation through influencers into a measurable conversion model. So this influencer Program which started as a small element for an omni-channel business has been able to grow in scale; deliver a huge potential for us currently and in future as well.