How to Convert Your Instagram Followers Into Leads?

  • Abdulrahman Hassaan
  • October 9, 2019

Instagram is a fast-moving platform that grows at a faster rate than Facebook, Twitter, and Snapchat. In 2018 Instagram, it had 1 million monthly active users and more than 500 million users use Instagram every day.

The question is: “How to convert your Instagram followers into leads?”
Now, let’s get into the specific 7 steps you can take to generate sales leads on Instagram.

1- Start with your bio

The bio is the first thing people see when they check your Instagram page out, which helps them know more about your services and products. Use catchy bio to describe what you do briefly and add your hashtag for user-generated content. And link your profile bio to a lead generation landing page.

2- Develop an Instagram content strategy

Instagram lead generation takes more than just a post here and there and a few hashtags. Like every other aspect of your marketing, Instagram marketing requires planning.

Map out your Instagram campaigns, content, stories, and even hashtags ahead of time to get the most out of your Instagram marketing efforts.

Here are the 3 steps that help you come up with great content for your instagram audience:

  • Step 1. Brainstorm on topics

Brainstorm to come up with interesting and visually appealing ways that can describe your services to show off the best bits of your brand, industry, and products. Check out your competitors or even go outside of your industry to other brands you admire for inspiration.

  • Step 2. Map out your content

Make a strategy to publish your content on a sequence that attracts your audience to follow you.

  • Step 3. Schedule your content

Schedule every piece of content that you have generated from photos, videos, IGTV, or even live videos.

3- Include CTA on your content.

Remember that you have one clickable link on your bio and to get the most out of your bio link, it’s best to create content that drives people to that link. And here are some tips for effective CTAs. 

  • Ask for Engagement

Ask your audience to write down their opinion as comments about what you offer, or share what you do with their friends and let them engage with your valuable content. Most users are able to share a regular feed post to a story, encourage your regular audience to share your content to their stories.

  • Lead Magnets

For example, if you have an information page about your product or services, direct your audience to add their email in your newsletter campaign, or give them something free. 

4- Use stories for lead generation 

Use interesting and engaging stories and add the swipe up link to drive viewers to a specific link they can click on.

  • Using Instagram Highlights to save your stories on a gallery that continues to drive leads to your website.

The swipe uplink, however, is currently only available to business profiles with more than 10,000 followers. So it’s not applicable to everyone. Don’t worry you just write “link in bio” in your stories that will direct them to your link.

5- Use IGTV for powerful lead generation

IGTV is a new video content tool from instagram that lets people share long-form, vertical videos.

  • Create IGTV videos that take about your landing page
  • Share teaser stories or posts about next IGTV video
  • Engage with your audience and direct visitors to a landing page

6- Use Instagram Lead Generation Ads

To use instagram lead generation campaign you need to have instagram business account, and facebook page.

Go to Ad Manager on facebook and start your campaign.

7- Track and measure your Instagram content

Investing content, and time on Instagram and that time to get the most out of your effort to engage with your audience. And here’s a metrics you can measure by numbers:

  • Clicks to the link in your bio 
  • Landing page click rate
  • Lifetime customer value
  • Landing page conversion rate
  • Customer acquisition cost

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