As all of you by now know, the ecommerce industry is the biggest beneficiary of performance marketing solutions. While our blog includes so many content pieces about affiliate marketing, and mix and match them with different objectives of e-commerce companies, we have yet to explore the effectiveness of influencer marketing under the e-commerce industry.
In a nutshell, we’ve already established how important influencer marketing is in many industries. Yet, we’re the market is finding a struggle to prove the importance of influencer marketing to industries such as the e-commerce one. Why? Mainly because the e-commerce industry is very reliant on the coupon model affiliate marketing.
What is influencer marketing?
It is a marketing technique that enables a brand to reach the audience of a social media personality and promote its products to this audience.
Influencer marketing has replaced “word of mouth” in marketing. People, in the past, used to recommend products to each other, nowadays, people’s trust has shifted to social media personalities, making those celebrities the most reliable source.
Why hasn’t it been used in the E-commerce industry?
We’ve asked our experts from various departments at ArabyAds to explain to us why influencer marketing isn’t one of the main marketing methods preferred by e-commerce companies. They conveyed a few reasons.
E-commerce business are focused on sales mainly
When influencer marketing emerged a few years ago, it wasn’t the perfect marketing tool to boost sales. As a matter of fact, it was always associated more with brand awareness. You would see many emerging seeking influencers to promote their products and services, basically to build a name, a foundation, then start selling.
E-commerce companies can never find the perfect influencer
This isn’t an exclusive struggle for the e-commerce companies; many industries face a problem with influencer marketing. We have to admit that understanding influencers is quite hard. Why? Because you need so much experience to identify the right influencer. Every influencer with an authentic fanbase is the right influencer for a brand, but is he/she the right influencer for your brand? That’s the question.
Influencer marketing is expensive
It is!! This is undeniably true. Influencer and social media celebrities have a large fan-base that may represent a strong purchasing power. Influencers are either valued for the number of active followers they have, or the interactions they receive. In both cases, yes, influencer marketing is costly.
How did ArabyAds address these struggles?
We’ve redesigned influencer marketing to generate sales
Because most of our clients are e-commerce companies, we needed to address their needs and provide solutions that match their business objectives. The ultimate objective is often generating and increasing sales. Thankfully, our team of experts refined a data-base of influencers with impeccable metrics of their follower-base behavior and engagement. Through analysis of the type of content these influencers usually publish is regularly conducted to make sure their audience is a perfect match for different e-commerce categories. Aside from that, our team merged the affiliate model, yet by using influencers and celebrities to receive satisfactory results.
How do we select the right influencers?
Selecting the right influencer for your e-commerce company is a hassle. Different categories are preferred by different personas. What makes an influencer a perfect match is their history and expertise, in addition to other metrics that reflect on the trust of his/her audience.
ArabyAds eliminated the risk, COMPLETELY!
Yes, influencer marketing is pricey! We’ve already established that. However, the revolutionary solution is not paying at all for the influencer. Yup, e-commerce companies can now launch a campaign, and pay influencers after they generate sales.