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7 Reasons Why Small Businesses Can Leverage from Affiliate Marketing!

7 Reasons Why Small Businesses Can Leverage from Affiliate Marketing!
  • Zayneb Badr
  • October 7, 2020

Large businesses have always seen success using affiliate marketing. 

Though all sizes of businesses can use affiliate marketing, it also can play a vital role in small businesses.

Small businesses can dive into a full marketing experience that can assure them a non-wasted experience for their resources and efforts. 

And that’s because affiliate marketing is a performance-based solution which means you only pay for successful transactions and results.

For more elaboration, we’ve collected you 7 major reasons why you should jump right into the affiliate marketing trial as a small business:

1. It’s a profitable solution with high ROI from all angles

Putting affiliate online marketing side to side with Google online ads, the cost per sale in affiliate marketing is more attractive. Given the fact that a business usually is charged with 20x more in Google Ads. 

For small businesses, affiliate marketing provides a high ROI when done right.

 

2. It’s the golden opportunity to leverage from instant social proofs

For small businesses, it’s very important to have reviews and social proofs as online customers now rely on them. According to research, online proofs and reviews play a significant role in the process of affiliate marketing for small businesses and making more than 96% of shoppers making their final purchase decisions.

 

3. Collaborations with affiliates will scale and expand your audience

A collaboration between an advertiser and a publisher means this publisher has an audience that is related somehow to the advertiser’s target segment.

And that allows publishers to raise their own circles of audience. And so for the advertiser. 

These new audiences unleash new opportunities to reach and ROIs for small businesses and might even shape a lead base for the brand.

 

4. Grow your small business’s brand awareness properly

Just like small businesses should care about their sales, they should also care about their brand awareness and publishers are the top helpers. Publishers drive more traffic to advertisers that allow the business to be recognizable.

 

5. It’s the most risk-free and cost-effective solution

It‘s not a fake promise when we say that affiliate marketing is totally risk-free. In fact, it’s very beneficial to use affiliate marketing for small businesses as they only pay for the successful sales generated. This guarantees no waste in time, efforts, and budget for small businesses.

Read More: 4 Top Traits of a Successful Affiliate Network!

6. It integrates perfectly with any other marketing activity

Affiliate marketing isn’t a solo tactic to be executed. Smart advertisers sometimes merge them with ATL campaigns or Sale Campaigns. Publishers with a high-quality website, content, and strategy could aid perfectly in such cases with their promotional efforts.

 

7. An efficient booster for off-page SEO optimization

Last but not least, one of the best reasons that have a permanent impact is this one. When affiliates promote a business they use backlinks that drive the clicker to the brand’s website. This is known as inbound links and they’re profitable to search engine optimization and to rank higher in organic search.

Read More: 6 Points to why an affiliate network /affiliate agency is the way to go!

Wrapping up

Affiliate marketing is booming right now and in all ways, all sizes of businesses can have benefits when applying. However, there’s no marketing application without its pitfalls. Finding enough money/budget to market a small business might be one of the major issues faced. 

Yet once a business merge affiliate marketing to the plan, they will find a raise in affiliate marketing revenues and ROIs that will effectively help the marketing budget. 

At ArabyAds, we’ve been practicing affiliate marketing with different fields and types of businesses and we guaranteed successful, risk-free, no-hassle, and totally financially rewarding results. Contact us to know how we can help you too.

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I started working with Arabyads during my time at Citi UAE (2017-2018). The biggest challenge at the time was to grow the digital business within a media mix where most sources were nearing saturation. As such, finding lead sources that would allow us to hit digital sales targets became no easy task. ArabyAds were a consistently solid partner who allowed to scale up the business by delivering significant volumes of quality leads.

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Our main goal here, at Dentsu is to supply our partners with leads of the highest quality on a consistent basis. This is exactly what ArabyAds has helped us fulfill for our Automotive & Banking brands using their online solutions. ArabyAds support teams took us step by step through the process of the program and shed light on the huge potential & importance of performance marketing. I highly recommend ArabyAds to other companies, looking to take their business to the next level.

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ArabyAds has taken the conversation through influencers into a measurable conversion model. So this influencer Program which started as a small element for an omni-channel business has been able to grow in scale; deliver a huge potential for us currently and in future as well.

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Head of E-Commerce & Customer Experience at Max Fashion

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