Cyber Monday is the Monday after the US Thanksgiving weekend, or more popularly, the Monday following Black Friday, usually in the beginning of December every year. This year, Cyber Monday is expected to be on the 2nd of December 2019 after Black Friday on the 29th of November.
After the concept of Black (or White) Friday has gained momentum in the MENA region, it is often wondered whether Cyber Monday is to gain the same momentum as well or not, especially that the concept was introduced to the US to encourage shoppers to make online purchases specifically.
In the US, Cyber Monday is considered to be a big deal, as sales on Cyber Monday are projected to increase by 19% in 2019, amounting to $9.4 billion as compared to Black Friday sales, which are expected to increase to 20%, amounting to $7.5 billion! The graph below also shows how Cyber Monday evolved in the past over the years, resulting in significant figures.