The terms Affiliate and Influencer Marketing are terms that are used interchangeably, creating some sort of confusion every time they’re mentioned. At times it is a bit difficult to find that thin line that divides both terms and what each of them means.
Both use performance-based marketing solutions that aim to promote a brand or a business, but in different ways to some extent. This article will help in differentiating between the two terms.
While both aim to promote a brand or sell increase its sales, influencers are individuals (usually in the business’s industry) who have the power to change their followers’ opinions due to their credibility.
Unlike influencers, affiliates usually possess different resources, such as blogs, websites or other resources which they use to market a brand’s products for a certain commission.
In Influencer Marketing, a business partners with an influencer within its industry, and influencers promote the products or services to their followers. They basically share content that is subtle and creative with their followers who trust them. However, in Affiliate Marketing, affiliates use their own websites and resources to promote the business’s products or services aiming to obtain sales, and whenever a sale is made, the affiliate receives a percentage of it.
Both influences and affiliates use different platforms, whether social media or websites. However, with influences, they most commonly use social media, since it is the easiest way for them to reach their fans and followers. Affiliates use their websites, blogs and other resources to advertise for a brand’s products. This doesn’t negate the fact that affiliates at times use social media to put links to their websites and blogs in order to market a brand’s product, but that’s not their main platform usually.
While it’s not a rule of thumb, influencer campaigns most commonly are used for brand awareness, while affiliate campaigns are most commonly used for revenue and profit growth by offering the audience discounts and other offers. This is because influencers rely on their relationship with their fans and followers who listen to their recommendations, while affiliates rely mostly on partnering with other publishers, blogs, and companies.
I started working with Arabyads during my time at Citi UAE (2017-2018). The biggest challenge at the time was to grow the digital business within a media mix where most sources were nearing saturation. As such, finding lead sources that would allow us to hit digital sales targets became no easy task. ArabyAds were a consistently solid partner who allowed to scale up the business by delivering significant volumes of quality leads.
Our main goal here, at Dentsu is to supply our partners with leads of the highest quality on a consistent basis. This is exactly what ArabyAds has helped us fulfill for our Automotive & Banking brands using their online solutions. ArabyAds support teams took us step by step through the process of the program and shed light on the huge potential & importance of performance marketing. I highly recommend ArabyAds to other companies, looking to take their business to the next level.
ArabyAds has taken the conversation through influencers into a measurable conversion model. So this influencer Program which started as a small element for an omni-channel business has been able to grow in scale; deliver a huge potential for us currently and in future as well.