In a season full of rush, everyone needs to pace up their game.
Here at ArabyAds, we’re always on our toes for Q4, we’ve been in the market for too long that some mistakes have slipped from us and from our wide network of publishers.
So, In this article, we decided to list the mistakes you must not fall into this season.
Black Friday’s season is such a good time to message new customers or create new messages. And that might vacuum an affiliate marketer into a hassle.
Usually, people get bombarded with a lot of flashing messages and promotions even before the start of the black Friday month.
For us, the major mistake is firing up an email campaign targeting tons or even spending a lot of the budget on advertising but not in a meaningful way which wastes efforts, money, and time.
One of the biggest mistakes is promoting an inferior product. That in a way or another can affect your content. As an affiliate marketer, it’s important to make sure your content does have a quality that will make your explorer click.
One of the mistakes that we encountered before is far many affiliate marketers think that 10 average posts will outperform one on-point post.
Add to that the probability of the affiliate not trying the product/service he’s promoting to make sure it’s reliable.
As a marketer, you’d want to always rank higher in the search engines, so you must focus on content that would be interesting and intriguing.
With Q4 getting crowded more than ever year by year, some affiliates would forget the real essence of affiliate marketing and it’s to help their audience and not sell.
Of course, developing a mindset that would create conversion and rank the highest is a priority but this would create a weak content base and poor results.
These 3 neglections are a combo, not one Black Friday pass unless one happens.
Waiting 2 seconds for a website to load is not hard right? But there are lots of impatient visitors that would leave immediately if it took that long. And that reflects a high website bounce rate of at least 50%.
In a time with a running website and shorter attention spans, the audience would be confused and have low tolerance towards any content exceeding a 300 word. Not just that; unusual font size, few images, and weird structures are unhelpful components.
Not to mention neglecting your existing premium database in your email list and other off-site promotions.
Be aware of those mistakes and share with us your takeaways in the comments.
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I started working with Arabyads during my time at Citi UAE (2017-2018). The biggest challenge at the time was to grow the digital business within a media mix where most sources were nearing saturation. As such, finding lead sources that would allow us to hit digital sales targets became no easy task. ArabyAds were a consistently solid partner who allowed to scale up the business by delivering significant volumes of quality leads.
Our main goal here, at Dentsu is to supply our partners with leads of the highest quality on a consistent basis. This is exactly what ArabyAds has helped us fulfill for our Automotive & Banking brands using their online solutions. ArabyAds support teams took us step by step through the process of the program and shed light on the huge potential & importance of performance marketing. I highly recommend ArabyAds to other companies, looking to take their business to the next level.
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