Affiliate Marketing has become a buzzword in the last few years, as many businesses and brands have started to implement it as part of their marketing plan. What is so special about this marketing scheme is that businesses pay for performance and actual results, which ensures that investing in this scheme is less risky than traditional schemes.
The mechanism of it is as follows: businesses pay affiliates or publishers a certain commission to market the business’s products or services using their own resources (such as websites, blogs..etc).
This means that businesses can actually expand their marketing department (from a business perspective) and get more sales or leads without having to have a huge budget.
There are many reasons why businesses should use Affiliate Marketing, and this article summarizes them in a few points.
As mentioned in the introduction, Affiliate Marketing saves money in terms of paying for results only. This basically means that an agency performing affiliate marketing for its clients will only charge the client for the results the client wanted from the start, not for the whole campaign. If a company desires having an x amount of sales of their product, the company will only pay for the x amount of sales they got from the Affiliate Marketing campaign rather than the whole campaign itself.
Consumers and buyers in general trust the recommendations of publishers or websites they have used before. In turn, using Affiliate Marketing guarantees that brands can get the exposure they need through affiliates who use all of their resources in order to market for these brands.
Marketing a business is one of the most important aspects when managing one. However, it can be a time consuming process, since it requires a lot of monitoring and analysis. Therefore, Affiliate Marketing can come in handy in such cases, since you don’t have to spend all of your time coming up with the most suitable marketing strategy or having to to invest in a bigger team; all of this is handled for you from A to Z.
Since affiliates market specific brands and products, websites will have the traffic that is relevant to their business. In other words, a company working in the food industry will get traffic from affiliates who have resources linked to that particular industry, not those who are initially interested in fashion or cars instead.
Working with affiliates who market your brand means there are multiple websites, blogs and pages which contain backlinks to your brand. This inturn enhances your SEO and organic visibility, which inturn reflects on your search ranking.
Since Affiliate Marketing focuses on charging you for real results and on maximising your profit, this leads to having a high Return on Investment, where whatever you invest on this form of marketing, you receive a lot of gain since this scheme isn’t that risky.
Would you like to find out more about Affiliate Marketing through ArabyAds? Click here.
I started working with Arabyads during my time at Citi UAE (2017-2018). The biggest challenge at the time was to grow the digital business within a media mix where most sources were nearing saturation. As such, finding lead sources that would allow us to hit digital sales targets became no easy task. ArabyAds were a consistently solid partner who allowed to scale up the business by delivering significant volumes of quality leads.
Our main goal here, at Dentsu is to supply our partners with leads of the highest quality on a consistent basis. This is exactly what ArabyAds has helped us fulfill for our Automotive & Banking brands using their online solutions. ArabyAds support teams took us step by step through the process of the program and shed light on the huge potential & importance of performance marketing. I highly recommend ArabyAds to other companies, looking to take their business to the next level.
ArabyAds has taken the conversation through influencers into a measurable conversion model. So this influencer Program which started as a small element for an omni-channel business has been able to grow in scale; deliver a huge potential for us currently and in future as well.