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    ArabyAds and Lifesight Bring In-Store Measurement to Digital and CTV Campaigns Across MENA Share via

    Press Center
    Menna November 11, 2026 |

    Advertising impact doesn’t always stop at a click or an online conversion. For brands with physical locations, it can mean a customer walking into a store, visiting a dealership or exploring a nearby branch.
    Through its collaboration with Lifesight, a leader in unified marketing and media measurement, ArabyAds brings in-store measurement to eligible digital and Connected TV (CTV) campaigns across MENA, helping advertisers understand the relationship between media exposure and real-world visits.

    Connecting media exposure with real-world activity
    CTV gives brands the opportunity to reach audiences on the big screen. With in-store measurement powered by Lifesight, advertisers can go a step further and evaluate whether audiences exposed to their campaigns subsequently visit physical locations.
    The measurement capabilities include:
    – Store-visit measurement: Understand visits to stores, dealerships and other physical locations following campaign exposure.
    – Footfall lift: Compare visits among exposed audiences with an unexposed control group to assess differences in visitation.
    – Cost per visit: Evaluate media investment against measured store visits.
    – Dwell time and visit patterns: Understand how long visitors stay and when visits occur.

    Built for brands with physical locations
    The collaboration is particularly relevant for retailers, automotive brands and businesses operating across multiple locations. It gives advertisers additional evidence to evaluate campaign performance and make more informed decisions about their media investments.

    Bringing more accountability to CTV
    ArabyAds continues to expand its CTV offering by combining premium connected TV advertising opportunities with measurement capabilities that help advertisers assess outcomes beyond impressions and reach.
    With Lifesight’s in-store measurement capabilities available for eligible LG Ads CTV campaigns, advertisers can better understand how CTV exposure relates to physical visitation, alongside measurement opportunities across eligible web, app and audio inventory.

    Want to understand what your CTV campaigns are driving beyond the screen?
    Contact ArabyAds to explore in-store measurement for your next campaign.

    About ArabyAds

    ArabyAds is a global technology company that empowers e-commerce marketing. It offers multiple digital advertising platforms across different touchpoints of a brand's journey in a customer lifecycle ranging from customer acquisition, retention, and monetization.

    Headquartered in Dubai, ArabyAds was founded in 2013 to leverage innovation and deliver measurable results to its advertisers with data-led, transparency first & omnichannel marketing.

    Entrepreneur Middle East recognized ArabyAds as “The best e-commerce marketing platform 2021”. In 2023, ArabyAds was recognized as the “Marketing platform of the year” by the Mobile Marketing Association MMA MENA.

    For more information, please visit www.arabyads.com

    Press Contact

    For any media queries, please contact pr@arabyads.com.