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Our online journal

  • Deviceboost
Consumers today spend more time on their smartphones, which has increased shopping through mobile devices. Hence, brands must adapt to these changing times and...
  • AdFalcon
Today’s consumers know the products they need and the channels to get them at a better bargain. Moreover, the number of promotions and offers brands keep...
  • ReEngage
Retargeting is a marketing technique through which brands show ads to users who have earlier visited their website or mobile app, engaged with their products...
  • Deviceboost
Consumers today are spending more time on their smartphones, which has increased shopping through mobile devices. Hence, brands must adapt to these times and...
  • AdFalcon
Native ads are advertisements designed to adapt to the surrounding content and context within which they are displayed, which enables them to integrate...
  • Personas
Data management platforms, or DMPs as they are often called, are data warehouses hosted on the cloud that collect, sort, and analyze tons of data to help...
  • AdFalcon
The usage of automated technologies to buy advertising space for the brand’s campaign is called programmatic advertising. This advertising method utilizes...
  • Ritelo
According to the market research firm eMarketer, spending on retail media will surpass the USD 50 billion mark by 2023, with most ad spending expected to come...
  • Deviceboost
There are millions of mobile applications on the leading app stores for consumers to choose from, and the brand knows very well that to make their app stand...
  • ReEngage
Remarketing is a form of digital marketing where marketers serve ads to consumers based on their previous interactions on the brand’s platform. The...
  • AdFalcon
The usage of automated technologies to buy advertising space for the brand’s campaign is called programmatic advertising. This advertising method utilizes...
  • Personas
How effectively and efficiently a marketer can reach out to their audience with their products and services depends on how well they understand them. And to...
  • Ritelo
Retail media or advertisements placed on a retailer’s website to influence the customers buying decision at the point of purchase have seen their adoption...
  • AdFalcon
5G, or the 5th Generation Wireless Network, promises to be a game-changer in how digital marketers communicate and reach potential customers. Although 5G has...
  • Business
By: Alia Khalifa Ramadan 2022, the second-biggest online shopping season in the MENA region after Black Friday, is expected to generate over $6 billion in...
  • Boostiny
By: Mohamed Nour The holy month of Ramadan has almost reached halfway. And this is where things start to get filled with action, where most shoppers in the...
  • Personas
During the pandemic, many companies have significantly increased their focus on the online channel to reach out to new shoppers. Therefore the risk of...
  • ReEngage
With the retargeting approach, brands can either stay at the top of the mind of their audience or infuriate them with a barrage of display ads. It is for the...
  • Business
The holy month of Ramadan has started, which means shoppers in the MENA region will be fasting from sunrise to sunset for the whole month and spending much...
  • Ritelo
Who controls the majority of digital ad spending across the globe? It’s the big three, namely, Google, Facebook, and Amazon. Market research company...
  • Boostiny
By: Mohamed Nour When the conversion curve starts to go down, you may think it will go up again, and it’s a matter of time; you may be correct, but to be...
  • Deviceboost
There are millions of mobile applications on the leading app stores for consumers to choose from, and the brand knows very well that to make their app stand...
  • Boostiny
By: Mohamed Nour No matter how big your brand is, launching a new product line always comes with many doubts regarding its success or failure. According to...
  • AdFalcon
The demise of 3rd party cookie tracking is just around the corner, a customer tracking method that has been the mainstay for the digital advertising and...
  • ReEngage
Brands have been using remarketing tactics to increase their conversion rates and acquire new customers. The significance of this tool has grown with the...
  • iConnect
As the attention span of an average internet user is shrinking by the day, it has become imperative for brands to create compelling and creative content to...
  • AdFalcon
The usage of automated technologies to buy advertising space for the brand’s campaign is called programmatic advertising. This advertising method...
  • Personas
Businesses worldwide are grappling with the existing and emerging data privacy and security regulations that bar organizations from irresponsibly collecting...
  • Boostiny
By Mohamed Nour Performance marketing is one of the most preferred tools brands use to drive the growth of their e-commerce businesses. In this form of...
  • iConnect
In 2018, the global influencer marketing platform market was valued at $137 million, which is expected to reach $200 million in 2022 and further grow to...
  • Ritelo
As third-party cookie tracking is nearing its end and increased data security and privacy laws are coming into effect, retail media is solving the first-party...
  • ReEngage
Brand marketers use various retargeting approaches to engage users who have already installed the mobile app so that they do not abandon the application...
  • Boostiny
By: Mohamed Nour If you’re an advertiser questioning how to get your affiliates to promote your products and items keenly, you may probably start by...
  • iConnect
Influencer product seeding or product gifting is a concept where a brand sends out free products to a carefully selected group of influencers to make them try...
  • Boostiny
The ever-increasing competition in e-commerce has made coupon marketing one of the top marketing tools for digitally-operated brands. On top of it, decreasing...
  • AdFalcon
Video marketing has become one of the top marketing tools for marketers and advertisers to reach their audiences and improve sales. Some stats suggest that...
  • Deviceboost
The success of an app largely depends on its ability to monetize, and the app developers should have an ideal app monetization strategy in place from the...
  • iConnect
Brands have taken up social commerce in a big way, and the popularity of this medium is increasing with time. Social commerce refers to selling products and...
  • ReEngage
E-commerce businesses around the globe have to face a significant issue when it comes to shopping cart abandonment. A considerable percentage of shoppers...
  • Personas
Data management platforms, or DMPs as they are often called, are data warehouses hosted on the cloud that collect, sort, and analyze tons of data to help...
  • Deviceboost
Brands in the digital age have to up their mobile application game as most users interact with the company’s products and services on mobile devices now....
  • Ritelo
Ever since the Covid-19 pandemic has hit the globe, e-commerce has seen a massive uptick in its business and has acquired millions of new customers to its fold...
  • iConnect
Marketers consider influencer marketing as one of the top form of digital marketing in terms of return on investments (ROI). While influencer marketing was...
  • Business
2022 is still going to be a roller-coaster ride for digital marketers. Ravaged by the pandemic for almost a couple of years now, things were finally beginning...
  • AdFalcon
When third-party cookie tracking ceases to exist in the advertising and marketing world, brands will have to depend a lot on the first-party data that they...
  • iConnect
Influencer marketing continues to be the top marketing tool for brand marketers. It has been growing consistently for many years, and experts believe it to...
  • ReEngage
Remarketing is a marketing technique through which brands show ads to users who have earlier visited their website or mobile app, engaged with their products...
  • iConnect
Social commerce refers to selling products and services on social media platforms like Facebook, Instagram, or Twitter. In other words, shoppers can discover...
  • Ritelo
With the rapid rise of e-commerce in the past couple of years, retailers have started to focus on creating an additional revenue channel for their businesses...
  • iConnect
Livestreaming commerce has shown the e-commerce world what brands can achieve using this method to engage with shoppers. Around five years back, what started...
  • ReEngage
Brands have been using remarketing tactics to increase their conversion rates and acquire new customers. The significance of this tool has grown with the...
  • AdFalcon
Data plays a critical role in the success of any new-age business in the digital landscape. Although first-party data has always been at the forefront,...
  • iConnect
It all started in 2016 when Chinese e-commerce giant Alibaba’s Taobao linked up the online live stream broadcast with the e-commerce store to allow consumers...
  • Ritelo
The alarming situation where marketers will have limited access to third-party data has taken the marketing and advertising world by storm. Brand marketers are...
  • AdFalcon
As we are approaching 2022, we are nearing the end of third-party cookie tracking, a method that has been the marketing and advertising world’s mainstay for...
  • Boostiny
As we are in the midst of the Black Friday shopping season, we bring to you, top 10 guidelines for brand marketers from the recently released ‘ArabyAds...
  • Deviceboost
Gamification is a concept in digital marketing where brands use design elements of the game in a non-gaming application. The idea to implement this feature is...
  • Boostiny
It’s no secret that identifying and understanding the target group is essential to effective advertising. Consumer behavior has always been an...
  • Business
The Black Friday opportunity in MENA is expected to be about $7.2 billion in gross merchandise value (GMV) for the month of November 2021, which makes up...
  • Boostiny
The biggest shopping time of the year is just around the corner. This is the time when shoppers are really excited to shop to their heart’s content. But for...
  • Deviceboost
Black Friday is just around the corner, and brands are scrambling to put their best foot forward and make the most of the shopping season. As shopping has...
  • iConnect
Influencer marketing has emerged as one of the most popular digital marketing tools in the last few years, and subsequently, brand marketers have increased...
  • Ritelo
It is a well-known fact that the pandemic has accelerated the growth of e-commerce by at least a couple of years and has managed to get millions of new...
  • Boostiny
By: Mohamed Nour During the global outbreak in 2020, many physical stores wisely decided to move Black Friday online. As a result, more and more shoppers...
  • Deviceboost
Consumers today are spending more time on their smartphones which has resulted in increased shopping through mobile devices. Hence, brands have to adapt to...
  • AdFalcon
Programmatic DOOH (pDOOH) is a more sophisticated version of digital OOH that gives you all of the benefits of DOOH plus the ability to enhance your product...
  • AdFalcon
By: Mohamed Nour Let’s say that a consumer saw an ad with an advertiser’s brand on any social media platform, for example, Facebook. They are interested in...
  • Boostiny
The biggest shopping festival extravaganza is just around the corner. While the shoppers are set to shop to their heart’s content by indulging in the heavy...
  • AdFalcon
Fashion brands need to implement better strategies in marketing to acquire more audiences. Unlike essential commodities or services, buying fashion goods and...
  • AdFalcon
Across the globe, consumers today are more aware of data privacy laws and are better equipped to know how much data they want to share and how they can...
  • Boostiny
By: Mohamed Nour When shoppers decide to buy, they always want a discount or a special offer at a low price. And Black Friday is the best time of the year when...
  • Deviceboost
Getting consumers to check out your App for the first time has always been tougher than developing the App in the first place. With a plethora of apps now...
  • Business iConnect
For brands, the holidays are typically the busiest time of the year. While some consumers buy very early or very late, the majority of people start their...
  • iConnect
Influencer marketing has become one of the mainstays of marketing strategies for brands across the spectrum and is poised to grow even further in the coming...
  • Ritelo
A quick look at Data Monetization Data Monetization in simpler words means using your data to earn revenues. However, unlike traditional business, monetization...
  • Personas
The need to offer Personalized Content to Consumers A good salesman is one who knows the exact preferences of his customer and shows him only those products...
  • AdFalcon
Today’s consumers are well aware of the products they need and the channels to get them at a better bargain. Moreover, the number of promotions and...
  • ReEngage
Mobile app users are considered more valuable shoppers than mobile web users because over 71% of mobile sales are in-app today. App users browse more products...
  • iConnect
When did social media platforms become so boring? Many users have reported that their posts from friends have been replaced by paid posts. Social media...
  • iConnect
A brand can successfully create impactful influencer marketing when they are working perfectly in sync with the influencers. When both brands and influencers...
  • Business
Dubai: ArabyAds, the leading e-commerce marketing platform in MENA, has made it to the list of top networks for advertisers with headquarters in EMEA under the...
  • AdFalcon
As the name suggests, hyperlocal marketing is a strategy to target customers in particular geographical areas and using the ‘near me’ feature on...
  • AdFalcon
Contextual advertising is online advertising where an ad is placed on the website based on its content—in simple terms, putting beauty product ads on a...
  • Deviceboost
There are millions of mobile applications on the leading app stores for consumers to choose from, and the brand knows very well that to make their app stand...
  • Boostiny
Performance marketing is one of the most preferred tools brands use to drive the growth of their e-commerce businesses. In this form of marketing, brands...
  • Boostiny
The thing with discounts is, the more, the merrier. Everyone loves discounts. And brands have been using discount coupons for many years to get the customers...
  • iConnect
Influencer marketing is on its way to a meteoric rise which is apparent by reports suggesting it become USD 13.8 billion worth in 2021, significant growth from...
  • Boostiny
Coupon marketing has proven to be a very effective tool to capture the imagination of the newer and the existing customers. As a result, many brands have been...
  • iConnect
Influencer marketing is becoming the mainstay for brands and marketers to reach out to larger audiences spending tons of hours on social media platforms like...
  • iConnect
The success of any influencer marketing campaign depends on how meticulously the campaign has been designed. Many factors decide the positive outcome of the...
  • Boostiny
The e-commerce space has become very competitive, with more new brands across the spectrum joining the race every day. On top of it, the decreasing brand...
  • iConnect
Brands worldwide have unlocked the potential of influencer marketing and understood how this form of marketing creates a more personalized bond with the...
  • iConnect
The rapid rise of influencer marketing in the advertising and marketing world has been nothing short of spectacular. Brands have been lapping up the success...
  • iConnect
Undoubtedly, the pandemic has accelerated the growth of the influencer marketing landscape across the globe, with more and more brands, irrespective of their...
  • iConnect
Brands across the spectrum have started to understand the benefits of getting nano influencers on board for their influencer marketing campaigns. Apart from...
  • iConnect
The most crucial aspect for any influencer marketing campaign undertaken by brands is to get the right influencer on board. If the influencer is not the right...
  • iConnect
It is no secret that brands across the spectrum have started investing heavily in influencer marketing to get the maximum returns from their investments....
  • Business Culture
Another Black Friday Record for ArabyAds… AED +400 M!! During a pandemic and a tough year for all retail businesses, Black Friday of 2020 was a very...
  • Business
We’re almost there to half of November and Black Friday 2020 and e-commerce platforms and brands are playing it fast and skillful. Since we, at ArabyAds, are...
  • Boostiny
Black Friday’s season is such a good time to review your process and surf the internet for any mistakes that have occurred in the past and that might vacuum...
During the pandemic, there have been major shifts in consumer behaviors that astonished the market. Those behaviors have turned into habits taken and...
  • Boostiny Business
Small businesses can dive into a full marketing experience that can assure them a non-wasted experience for their resources and efforts.  And that’s...
  • Business iConnect
Influencer marketing is a very complicated world of advertisements. However, it’s one of the most successful and booming marketing tactics nowadays.  The...
  • Boostiny
affiliate marketing is the process where affiliates publish marketing materials for companies for advertising purposes and earn commissions in return. Whilst...
the cost per install model is one of the most effective models that can help to boost your mobile application's performance and ranking. Get to know more about...
  • Business
Ever since the pandemic started, there has been a difference in the curve of online learning’s growth. So before you start promoting your next eLearning...
  • iConnect
Influencer Marketing is one of the most successful marketing strategies that have become quite popular in the MENA Region (currently a $15 billion industry)...
In a nutshell, we’ve already established how important influencer marketing is in many industries. Yet, we’re the market is finding a struggle to prove...
Our team has written a few pieces about the changes in that businesses have faced since the beginning of the lock-down and the pandemic... consumer...
On the 8th of April, The Economist stated that our responses to this pandemic are accelerating a quick adoption of new technologies and business ideas, which...
The gaming industry has, undoubtedly, prevailed as popular culture in the entertainment industry and it’s not news that it has also been widespread and...
Pharmaceutical companies decided to join as a central role in the digital global revolution of healthcare. Lately,  they’ve been pacing up to catch with the...
For a very long time, the health industry has been a very gray zone for marketers. To start with, who's the subject here, the clinics or the...
  • Business
Performance marketing has been storming the marketing industry and communities for the past few years, which drove the interest towards that approach in a...
Performance marketing is a form of online and digital marketing that allows your team to measure the accurate results of your campaigns and operations...
  • Boostiny
The automotive industry has always been known to possess one of the “hard-to-sell” products, due to the big investments consumers make during...
  • Boostiny
The real estate industry seems to be a booming one in the MENA Region, with some Arab countries having the lion’s share of development projects and...
  • Boostiny
Tips Tailored for You to Market Your Entity Using Lead Generation The Education Sector is known to be mostly a human development sector, which sometimes makes...
  • Boostiny
Affiliate marketing became a buzzword in the last few years, as many businesses and brands have resorted to an affiliate agency or an affiliate network to...
  • Boostiny iConnect
The health sector has proven to have the potential for technology, away from the use of technology within the medical practice. Many mobile apps, websites and...
  • Boostiny
Affiliate Marketing is one of the fastest-growing performance-based marketing solutions globally and in the Arab world as well. While the cost of investments...
  • Boostiny iConnect
What is the difference? The terms Affiliate and Influencer Marketing are terms that are used interchangeably, creating some sort of confusion every time...
  • Boostiny iConnect
CPS, CPL, CPA and CPI are terms that are often used interchangeably in the field of performance marketing.......
  • iConnect
With the rise of the world of influencers and consequently, Influencer Marketing, it is worth exploring the qualities and characteristics a good influencer...
  • Boostiny
Getting your first payment as a reward for your digital advertising services online is really exciting. Opportunities are everywhere and many people are...
  • Business
24 December 2019, At the end of each year, with the onset of the winter season, stores around the globe start preparing for Black Friday from the beginning of...
  • Boostiny iConnect
2020 has finally arrived, and there is always a need to peek into what will happen this year in the marketing arena. So, let’s dive in!   -10- The demand...
2019 is ending soon, a year full of different events and milestones for any business. Now is certainly the best time to reflect on major events that occurred...
  • Culture
Christmas is one of the most important seasons and celebrations in many countries globally, especially when it comes to the shopping arena. However, in the...
  • Boostiny iConnect
After the concept of Black (or White) Friday has gained momentum in the MENA region, it is often wondered whether Cyber Monday is to gain the same momentum as...
  • Boostiny Business iConnect
Should Affiliate marketers work on newly launched e-commerce websites? Here are a few points that affiliates have been missing out!...
  • Boostiny iConnect
Our team has been doing Black Friday ever since its arrival to the middle east. ArabyAds' experts are constantly keeping track of the top companies' campaigns...
  • Boostiny iConnect
Come and Explore the 3 Ways in which ArabyAds Can Guarantee that for You! Since its establishment in 2014, ArabyAds has always prided itself on the fact that...
  • iConnect
Every second you scroll down on Instagram, SnapChat, YouTube or any other social media platform, you watch influencers publish content to attract more...
  • Boostiny
Instagram is a fast-moving platform that grows at a faster rate than Facebook, Twitter, and Snapchat. In 2018 Instagram, it had 1 million monthly active users...
  • iConnect
“A brand is no longer what we tell consumers it is – it is what consumers tell each other it is.” (Gensler, Völckner, Liu-Thompkins & Wiertz, 2013)...
  • Boostiny
Whether you’re an e-commerce, travel, market place, or any online business, at some point you need to start using affiliate marketing to scale your business....
  • Culture
  Today we’re redefining who we are, what we do, why and how we do it. We rebranded ArabyAds with a new look that is fresh, bold, and clear, to reflect...

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