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Target Breaks: ArabyAds broke another Black Friday Record by achieving AED +400M! Share via

Another Black Friday Record for ArabyAds… AED +400 M!!

During a pandemic and a tough year for all retail businesses, Black Friday of 2020 was a very different and tough season for brands and consumers. At ArabyAds, we considered this as a challenge. we did not surrender to the circumstances and managed to create success by leveraging the transition from offline to online marketing.

Last year, we doubled the number of transactions and the sale amount of the previous year. This year, we managed to stick to the same criterion and double last year’s target (AED 200) ArabyAds’ clientele across different industries enjoyed the impact of this target. As a result, they broke the Black Friday records by generating more than AED +400 million in sales for their clients by selling more than 5 million sold items. This was another record for ArabyAds. The tools used to achieve this success were the following digital platforms: Facebook, Instagram, Snapchat, Youtube, Twitter, Blogs, Content websites, and many other solutions that ArabyAds provides.

Which categories are on the rise? 

According to our insider data and analysis, more than 60% of the sales are generated for the retail industry, followed by 30% in the fashion industry. Against all odds, the attraction and the popularity of the preferred brands and merchandise hadn’t been affected much by Covid-19, as many speculated. Mohammad Khartabil, our cofounder, discussed with us his predictions about the market and said:

“I predict a huge growth for the Food and Beverages industry, as it represents more than 2% of the market this year, and we expect huge growth in that industry in the coming period.”

A close zoom into the GCC Market and the MENA Region.

Since the pandemic started, ArabyAds has witnessed a research growth of 35% for the coupons and discount rates. It started to hit a spike in the retail field by a single day in 2020.

Based on last year’s analysis, people started searching for the Black Friday sales 4 weeks in advance, this year the consumers started to search 10 weeks in advance.

Aside from 44% of retail shoppers searching for coupons and discounts related to specific brands.

The Story of ArabyAds.

ArabyAds was founded in 2013 by Mahmoud Fathy and Mohammad Khartabil who had a vision of creating the largest affiliate network and expand into a one-stop-shop advertising intelligence firm that offers comprehensive marketing solutions for companies in the MENA region. ArabyAds is headquartered in Dubai and has offices in Cairo and Amman, Jordan, and Riyadh. Across the years, ArabyAds has had a continuously growing network of more than 3000 influencers and 2000 affiliates around the MENA region.  In addition, we have more than 35 in-house expert media buyers working on promoting clients’ brands on various traffic sources.

And we’re not limited, we go for what’s beyond.

Our services aren’t limited to a specific sector or industry, as the team has delivered performance marketing solutions to more than 450 clients so far, including Noon, Alshaya Group, AlTayer, Landmark Group, Namshi, Carrefour, Goldenscent, amongst others.