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Home » Personas
There are three stages of understanding & processing information about your consumers and we categorise them into: Drive Insights: This is typically the first stage wherein most of the data experts spends maximum time and effort to analyze the information. Gain Knowledge: This is the second stage where you would gain knowledge from the data and the impact it can have on your business Forecast: This is the ultimate stage when you are able to use the knowledge from data points and to build a prediction model for consumer behaviour.
Single Source
Manage all your data sources at one place
Custom Segments
Choose from our custom segments or create your own
Segment Activation
Connect the custom segments to any of your advertising campaigns
Analyse Uplifts
Measure the campaign uplifts using our DMP
Your audience data that you collect directly from the audience or customers. This can include behavior, consumption & subscription patterns
Data about the audience from another business. Typically used for enhancing or enriching the data points about your owned audience
Data collected by independent third parties that can be data aggregators and is also used for obtaining specific signals about your owned audiences
There are no federally applicable data protection laws in the Middle East, and also no specific law governs the processing of personal data by public sector institutions. We are a step ahead in laying our foundations around the seven principles of GDPR and are compliance-ready.
Get Started with our Data Management Platform i.e Personas to effectively target your customers