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Common mistakes to avoid while developing a mobile application Share via

There are millions of mobile applications on the leading app stores for consumers to choose from, and the brand knows very well that to make their app stand out, they have to create a unique product that can solve their customers’ problems. But, while the brands need to focus on building a seamless app that delivers on its promise, it is equally crucial for them to get the users glued to their app and not just leave it in the first few days. Unfortunately, if we look at the success rate of mobile applications, it is in the low single-digit. That means out of hundreds and thousands of apps created every year, very few of them are successful, while the rest fail to catch the audiences’ fancy. This can be because of various reasons. This blog will look at the top four mistakes that every developer should avoid while creating a mobile application.

Not doing enough research

One of the primary mistakes businesses make while creating mobile applications is the lack of research and defining the app’s purpose. While developers can come up with exceptional ideas for creating the mobile app, if that idea does not resonate with their target audience and is not solving the customers’ actual problems, the whole effort will go down the drain. Moreover, developing a mobile app is a time-consuming and expensive task. So, it becomes imperative for the developers to align themselves with the goals and objectives of the organization and undertake various marketing research to identify the needs of their core audience and determine what your app will offer that will make it an exciting prospect for the users. Thorough research can minimize the chances of mobile apps failing significantly.

Poor UI

How well the users will accept your mobile application is primarily based on your app’s UI or user interface. Therefore, it doesn’t matter how well you have designed the app and how many new features you have introduced to the product until the UI is highly engaging and the consumer can explore the application without any trouble. As users have hundreds of apps to choose from and limited space to store them, developers should understand that even a slight issue with the UI can lead the consumer to uninstall the application from the mobile phones. Likewise, users will not think twice about stopping using your product if they do not find it user-friendly.

Too many features

Another familiar mistake developers should avoid while building a mobile app from scratch is adding too many features to it from the word go, making the end product confusing and complex for the users. Most of the time, brands think that adding many features will help them to cater to the needs of a broader audience base and will improve the chances of the app becoming successful, but they do not realize that overloading it with features sometimes only complicates things for the end-users who would leave the app without blinking an eyelid if confused. So instead, developers should focus more on adding fewer but highly relevant, functional, and practical features to the application to remain uncluttered and give the consumers a better user experience. Brands can later add new features with new updates to keep the audience engaged.

Less app testing

Getting a glitch-free and seamless experience from the mobile application is prime importance for a user. If the brands cannot provide that, user retention will become a massive problem. Hence, testing the app’s performance several times across different devices becomes critical for the developers to provide a positive first impression to the users. Stringent testing measures should be undertaken to ensure that no aspect of the app is left untested. One thing that needs to be considered while testing the mobile application is that a third-party team of professionals should do it to improve its efficacy. There are chances that once you release the app, there may be a few glitches that need attention, but testing it multiple times before the release will significantly reduce those errors.

These are some of the most common mistakes brands make while creating a mobile application, which can look trivial but can either make or break the product. Therefore, keeping an eye on the said aspects will go a long way in creating a winning mobile application.

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