How brands drive conversions with Dynamic ads Share via

By: Mohamed Nour

Let’s say that a consumer saw an ad with an advertiser’s brand on any social media platform, for example, Facebook. They are interested in it, engaged with the advertiser’s post to know more about the latest product model they have released, and entered the linked e-commerce site. But because for some reason, the shoppers leave the website without completing the transaction. Maybe that wasn’t the best time, but the consumer is still in need or interested in that particular product. The most obvious way to encourage the consumers to complete the purchase process is to remind them of the product with an additional campaign at a different time. This method is called remarketing or retargeting.

Is it possible to make a customized campaign for each consumer who drops by the edge? AdFalcon allows advertisers to reach these consumers without having to spend more effort and time. And on top of it, dynamic ads by AdFalcon offer product personalization according to the interests of each consumer.

What is a Dynamic ad?

Dynamic ads are personalized ads at scale. With dynamic ads, any brand can segment those consumers who have been on their website or app and offer them the products they have seen before or are most interested in. Dynamic ads allow advertisers to change the ads shown to users based on their browsing behavior. It is also called dynamic banner ads or dynamic creatives. These ads help digital marketers to deliver more relevant ads that connect with their potential consumers.

How are Dynamic ads, unlike other ads?

Because of the reasons outlined above, dynamic ads can optimize the return on ad spend (ROAS) as they are more targeted and relevant to each consumer. Also, dynamic ads help the brand to maximize its return on investment (ROI). Since these ads are highly personalized, the consumers are much more interested, resulting in an increased conversion rate. The click and conversion rate achieved through dynamic ads is usually much higher than a static ad (where advertisers choose the creative to be displayed manually), which considerably cuts costs. These ads are frequently used in remarketing campaigns to reach interested consumers who have already interacted with a specific brand or product.

In dynamic search ads, advertisers don’t have to bid on the keywords. Instead, the search engine will analyze the user’s search query and scan the advertiser’s website for relevant content. If the search engine determines it matches what the consumer is looking for, it will automatically generate the ad with a headline and text based on a relevant landing page from the advertiser’s website.

 How Dynamic Remarketing ads work?

Let’s say a consumer visit a fashion website to look at a new outfit to buy. The consumer then puts a sports outfit in their cart but doesn’t complete the purchase. However, if the advertiser sets up dynamic remarketing ads, the consumer will see that selected outfit and similar styles while scrolling through social media or other websites over the next few days, weeks, or months depending on the website’s cookie policy.

Dynamic remarketing pulls the product feed from the advertiser’s website and leverage consumer data, which enables them to show relevant ads to the shopper. This technique moves the consumers down the marketing funnel. Advertisers can target various ad groups, ranging from visitors who have only visited specific product pages to those who have already purchased items from their website. Once the advertiser generates the ad copy and the offers, AdFalcon does the rest. This means pulling the relevant product information to show that to a specific consumer.

What’s in it for advertisers?

Automation: Advertisers save endless time for creation, optimization, and analysis.

Personalization: Results are enhanced by exclusively offering products that interest each consumer. A more personalized ad will significantly increase the conversion rate.

Cross-device: Regardless of device types the user has initiated the purchase process on, they will be re-engaged wherever they are.

Can advertisers offer products to those who don’t know their brand yet?

Yes, with a broad audience. This method allows brands to reach consumers who have not visited their website but have searched for similar products on other websites.

 Best practices for Broad Retargeting

• Identify your target audience
• Include website visitors in targeting
• Use product sets that are large enough
• Provide tailor-made ad content for your new audience

In a nutshell, Dynamic Ads are the way to revisit! With advertising budgets are on the rise and the ever-present competition becoming wilder than ever, advertisers must target precisely the consumer that advertisers need to reach out to.