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Mobile marketing trends to look out for in 2022 Share via

Consumers today are spending more time on their smartphones which has resulted in increased shopping through mobile devices. Hence, brands have to adapt to these changing times and create strategies to efficiently serve the mobile-device obsessed customer. Additionally, the pandemic has played a significant role in increasing the adoption of mobile apps in the company’s digital transformation. There are multiple benefits of mobile marketing for companies, irrespective of the segment they operate in, including reaching out to new audiences in an effective, fast, and cost-efficient manner. Many industry experts believe that 2022 will see many companies aggressively adopting and strengthening their mobile-first approach and will target consumers at a location where they are spending most of their time. This blog will talk about the major trends that will shape the mobile marketing industry in 2022 and the key areas where any brand marketer should focus.

Mobile commerce will pick up
Mobile commerce, or m-commerce as it is popularly known, will continue to see exponential growth going into 2022 as more and more consumers are using their smartphones to shop online. As a result, experts believe that m-commerce will take a significant share in the overall internet marketing pie in 2022, and marketers will have to keep improving the customer experience on mobiles because no reason suggests that mobile commerce will slow down in the coming years. Therefore, any brand looking to capture the mobile-first audience should have an app that is easy to navigate and provides a more remarkable customer experience. In addition, they should also invest their efforts to understand and utilize the various consumer data to re-engage existing customers and acquire new ones. What will also fuel the growth of mobile commerce is the rapid rise of social commerce, and how brands and consumers have started to take it more seriously. As more and more shoppers are getting comfortable and exploring social commerce, brands will have to focus on getting their strategies right to tap the new set of shoppers.

Voice search will gain prominence
One of the crucial developments in digital marketing has been the growth in the adoption of voice searches and how it has created an additional channel for brands to reach out to their potential customers. Many types of research have shown that voice search will play an important role in a brand’s digital journey going ahead and they should be prepared to latch onto the audience who are using this technology to look for products and services. As users have started to understand the ease of using this technology, with virtual assistants like Google and Siri there to help, 2022 is expected to see many new users trying out the voice search to shop and look for recommendations. And brands will have to optimize their businesses for voice search. Unlike a typed search where the user uses abbreviated and short keywords, voice search requires marketers to target long-tail keywords because we use longer sentences while speaking.  To understand the magnitude of this technology and its relevance in 2022, here is a stat.  It is predicted that more than 122 million Americans will be using voice search in 2021.

 Greater implementation of AI
Artificial intelligence will become more crucial as brands go deeper into mobile marketing in the next few years. AI leverages technologies that collect consumer data, customer insights, and shopping behavior and make automated decisions to help brands achieve their goals. Companies have been using various AI technologies like automated email content curation, image recognition, dynamic pricing, sales forecasting, and also using AI to create highly personalized offerings to target potential customer segments. As a result, many mobile marketers believe that most companies in 2022 will increase their marketing spending on AI to create an improved customer experience and better understand their consumers. Moreover, retailers in the beauty and fashion space have shown widespread adoption of augmented reality to woo the shoppers who are predominantly shopping on their mobile devices.

Speedy 5G adoption
With the adoption of 5G technology picking pace, brands should be prepared to reach out to their users by bringing rich, data-heavy, interactive content experience, which was a constraint during the previous mobile technology. Furthermore, as more users will upgrade to the 5G technology in 2022, brand marketers have a chance to exploit the capabilities of this technology to its fullest. According to Ericsson’s Mobility Report, in 2022, 5G smartphone subscription worldwide is expected to surpass the one billion mark. In addition,  faster internet will allow mobile marketers to employ high creative interactive ads to increase their campaigns’ efficiency and improve customer experience through AR and VR. Moreover, high-speed internet will also mean a massive uptake in video consumption, forcing marketers to create strategies to cater to the rapidly changing consumer behavior.

There is no doubt that marketers will be relying heavily on mobile marketing in the coming years as most consumers are rapidly shifting to buying on their mobile devices. In addition, with the advent of new technologies and ever-evolving consumer preferences, marketers will have to be on their toes to be ahead of their competition.

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