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Omantel partners with ArabyAds & Zenith Media to leverage Connected TV Advertising for first-screen advertising experiences Share via

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Oman Telecommunications Company – the leading provider of integrated telecommunications services in the Sultanate of Oman – will leverage ArabyAds’ Connected TV advertising platform to introduce various services for its customers.

Dubai, UAE, September 6th, 2023 – ArabyAds, the leading global technology company, Zenith Media, a leading media and communication services agency, and Omantel, the leading provider of integrated telecommunications services in the Sultanate of Oman, announced an advertising partnership to leverage ArabyAds’ Connected TV advertising capabilities.

Omantel aimed to drive awareness and attract more customers for Baiti’s premium services during the holy month of Ramadan. Baiti is a premium internet service with ultra-fast internet speeds and multiple add-on services.

With this in mind, Zenith worked closely with ArabyAds to propose its CTV platform, which enabled Omantel to reach audiences programmatically and through native CTV integrations on LG TVs. This targeted users as they moved across the screen – on the home screen as they switched on their TVs, on LG CTV content store, and across various apps during content consumption. Both ArabyAds and Zenith Media closely tracked and monitored the successful campaign, which resulted in the highest number of subscriptions for Omantel to date.

Mahmoud Fathy, Chief Executive Officer and Co-Founder of ArabyAds commented, “We are very happy to partner with Omantel, the largest telecommunications enabler in Oman.  Our partnership with Omantel and Zenith Media, especially during Ramadan for the launch of a premium service, is an initiative from the teams to work together and leverage the most cutting-edge innovations & technologies available to transform consumer experiences”.

Adding to the development, Gulrez Alam, Chief Investment and Strategy Officer at ArabyAds said, “We are thankful to the team for their trust in our platforms and technologies. The connected tv campaign leveraged ArabyAds’ proprietary technology “HomeSync+”, which enabled Omantel to engage customers on mobile, after showing them ads on Connected TV, closing the loop between TV and mobile.  With unique targeting of niche audience cohorts and 100% measurability, the Connected TV campaign was a massive success. We are confident of creating more opportunities for enhancing consumer experiences.”

Ibrahim Kalash, General Manager of Zenith Media, Oman said, “Customer-centricity and experience are critical to the success of any campaign, and we’re pleased to have collaborated with Omantel and ArabyAds to launch a first-of-its-kind, data-led connected TV campaign in Oman that not only delivered on outcomes, but kept the end customer engaged.”

Shaikha Hamid Al Aufi, Senior Manager of Campaigns Management stated: “We are delighted to partner with ArabyAds & Zenith Media, a collaboration that promises long-term benefits in exploring innovative solutions and fostering a truly customer-centric approach. By combining our strengths, we are proud to have provided our customers with an exceptional experience during the holy month of Ramadan”.

About ArabyAds

ArabyAds is a global technology company that empowers e-commerce marketing. It offers multiple digital advertising platforms across different touchpoints of a brand's journey in a customer lifecycle ranging from customer acquisition, retention, and monetization.

Headquartered in Dubai, ArabyAds was founded in 2013 to leverage innovation and deliver measurable results to its advertisers with data-led, transparency first & omnichannel marketing.

Entrepreneur Middle East recognized ArabyAds as “The best e-commerce marketing platform 2021”. In 2023, ArabyAds was recognized as the “Marketing platform of the year” by the Mobile Marketing Association MMA MENA.

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