Ritelo by ArabyAds and Majid Al Futtaim’s Precision Media Launch Regional Collaboration Across Saudi Arabia and Egypt Share via

By empowering brands with data-driven, impactful solutions and more relevant customer engagement, this partnership welcomes the latest innovation in retail media.

Riyadh, KSA, 10 July 2025: Majid Al Futtaim’s dedicated retail media network, Precision Media, today announced a strategic partnership with Ritelo (by ArabyAds), a leading retail media technology platform. The partnership will deliver comprehensive and seamless omnichannel advertising opportunities across the Carrefour ecosystem in Saudi Arabia and Egypt. Precision Media is expanding its reach through leveraging Ritelo’s broad client portfolio and Carrefour’s data-driven insights to enhance personalisation and precise targeting across multiple digital touchpoints.

Dr. Günther Helm, Chief Executive Officer at Majid Al Futtaim Retail, commented: “Retail media sits at the core of modern, data-driven brand engagement. Our partnership with Ritelo marks a strategic milestone in reinforcing Majid Al Futtaim’s leadership in this space, harnessing Carrefour’s scale to unlock smarter targeting, higher returns, and more personalised customer experiences. This collaboration creates shared value by enabling brands to connect with the right audiences at the right moments, driving both meaningful impact and measurable business outcomes. This is aligned with our commitment to staying at the forefront of retail innovation, constantly evolving to meet our customers’ needs today while shaping the shopping experiences of tomorrow.”

Tony Bouchard, CEO of Ritelo, said: “This strategic partnership with Majid Al Futtaim Retail underscores the transformative impact of retail media in today’s digital advertising landscape. Our technology redefines how brands and retailers engage consumers through tailored campaigns that deliver measurable outcomes and elevate brand presence. Together with Carrefour, we aim to deliver significant value to advertisers and transform how digital advertising is managed and monetized across Saudi Arabia and Egypt. Ritelo provides comprehensive solutions to help businesses capitalise on this rapidly growing opportunity of retail media.”

The implementation is now being rolled out across Carrefour’s digital platforms in Saudi Arabia and Egypt.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is an Emirati-owned, diversified lifestyle conglomerate with operations across the Middle East, Africa and Asia. Inspired by the vision of its founder, Mr. Majid Al Futtaim, to create great moments for everyone, every day; the company has grown into one of the region’s most respected businesses. The Group employs more than 43,000 people and serves 600 million customers across its physical and digital ecosystem each year. With owned assets valued at US$19 billion, Majid Al Futtaim has the highest credit rating (BBB) among privately held companies in the region.

Majid Al Futtaim owns 29 shopping malls, including the flagship Mall of the Emirates, Mall of Egypt, and Mall of Oman, as well as the iconic City Centre destinations.  Its real estate portfolio includes seven luxury hotels and five mixed-use developments, and it is the creator of highly sought after communities including Ghaf Woods and Tilal Al Ghaf in Dubai, Al Zahia in Sharjah and Al Mouj in Muscat.

In 1995, Majid Al Futtaim introduced modern grocery retail to the region. Today, it owns and operates a portfolio of brands across a network of nearly 500 stores.

Majid Al Futtaim’s assets and interests act as a gateway into the Middle East for global fashion, home, and beauty brands, including lululemon, LEGO, Crate and Barrel, and Shiseido, as well as a regional multi-brand, omnichannel concept store, THAT. It is the proud operator of more than 600 VOX Cinemas screens and owns a network of world-class leisure and entertainment experiences, including the infamous Ski Dubai.

All of its retail and entertainment experiences are linked through SHARE, the UAE’s fastest growing loyalty programme, which leverages AI and advanced data analytics to bring customers personalised rewards, unique experiences, and great moments, everyday.

www.majidalfuttaim.com

About Ritelo

Ritelo is a pioneering retail media technology company and a key business unit of ArabyAds, specializing in connecting brands with consumers at the point of purchase. Through its proprietary platform, Ritelo enables retailers to transform their digital assets into valuable advertising inventory while providing brands with unprecedented access to shoppers at the moment of decision. Leveraging ArabyAds’ extensive regional expertise and technological capabilities, Ritelo delivers data-driven retail media solutions that maximize ROI for advertisers while creating new revenue streams for retailers across the Middle East. For more information, visit https://ritelo.io/ .