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Characteristics of a Successful Affiliate Network

  • Kawthar Ali
  • February 6, 2020

Affiliate Marketing is one of the fastest growing performance-based marketing solutions globally and in the Arab world as well. While the cost of investments is quite affordable, the returns and results are rewarding. 

 

The key to the success of any affiliate network surely lies in the human element, i.e: the affiliates themselves, as when forming an affiliate network, it is important to choose affiliates who will be team players and are willing to contribute to the success of the network.

 

This leads to the next question of what constitutes a successful affiliate network? What are the characteristics of the affiliates working in it that can take it to the heights?

 

 

  • Offers Quality Traffic 

 

 

Brands and businesses usually pay for traffic that will lead to real results, i.e: sales. While receiving leads and exposure is important, sales are important for certain brands and businesses which offer products that can be easily sold online. Therefore, if an affiliate does not offer quality traffic one time after the other, it can spoil the network’s image and lead to dire consequences. 

 

 

  • Patience and Resilience

 

 

While Affiliate Marketing is known to be a profitable profession, it can be quite risky and requires a daring mindset. Things might not go as planned, that’s for sure. Traffic might not be the way one wants it to be, customers might not give positive reviews, a number of things could go wrong. However, a successful affiliate stays resilient and patient until things get better, as well as has the courage to try different methods until something works. 

 

 

  • Helps Clients with Existing Marketing Activity

 

 

Affiliate networks exist to help clients achieve their marketing goals and get results rather than sabotaging their existing marketing efforts and activities. Clients wouldn’t want to work with a network that does not assist them or give them any added value, or trust them in the long run. In short, doing this usually ensures better results at the end of the day since it is a way of enhancing existing efforts..  

 

 

  • Possesses Affiliates with Different Expertise

 

 

It is important for affiliates to work with businesses or brands that match the affiliate’s niche industry and expertise. So when a network has affiliates who have different skill sets and expertise, it is easier to work with multiple businesses in many industries. Such a thing gives a network a competitive advantage and a fertile ground for exchanging thoughts and experiences.

 

Are there any other characteristics we haven’t mentioned? Share with us through your comments on the blogpost.

 

To know more about the leading affiliate network in the MENA Region: ArabyAds.

 

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I started working with Arabyads during my time at Citi UAE (2017-2018). The biggest challenge at the time was to grow the digital business within a media mix where most sources were nearing saturation. As such, finding lead sources that would allow us to hit digital sales targets became no easy task. ArabyAds were a consistently solid partner who allowed to scale up the business by delivering significant volumes of quality leads.

Pedro Cordero

AVP eBusiness

Our main goal here, at Dentsu is to supply our partners with leads of the highest quality on a consistent basis. This is exactly what ArabyAds has helped us fulfill for our Automotive & Banking brands using their online solutions. ArabyAds support teams took us step by step through the process of the program and shed light on the huge potential & importance of performance marketing. I highly recommend ArabyAds to other companies, looking to take their business to the next level.

Tareq AlAwar

Associate Director - Digital Trading

ArabyAds has taken the conversation through influencers into a measurable conversion model. So this influencer Program which started as a small element for an omni-channel business has been able to grow in scale; deliver a huge potential for us currently and in future as well.

Bala Subramaniam

Head of E-Commerce & Customer Experience at Max Fashion

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