ArabyAds, a leading global ad-tech company, has announced a strategic expansion of its exclusive partnership with LG Ad Solutions by joining forces with TVekstra in Turkey. This milestone marks a significant step in redefining Connected TV (CTV) advertising in one of the most dynamic and digitally evolving markets, strengthening Turkey’s position as a bridge between… Continue reading ArabyAds & LG Ad Solutions Expand Exclusive CTV Partnership to Turkey with TVekstra

Dubai, 18th of February 2025 – ArabyAds is pleased to announce the appointment of Ayman Haydar to a dual leadership role as the CEO of ThePubverse and Group Chief Commercial Officer (CCO) of ArabyAds. In these capacities, Ayman will drive the commercial strategy for ArabyAds while spearheading the growth and innovation of ThePubverse, the company’s… Continue reading ArabyAds Appoints Ayman Haydar as CEO of ThePubverse and Group Chief Commercial Officer

UAE, November 7th, 2024 – ArabyAds, a leading ad-tech company headquartered in the UAE, is thrilled to announce the soft launch of its latest innovation, the Household Graph—a next-generation audience targeting solution that enhances the reach and precision of CTV and mobile advertising campaigns. This beta release marks the initial phase of introducing the Household… Continue reading ArabyAds Launches Household Graph, an Advanced Solution for Next-Generation Audience Targeting Across CTV and Mobile

Dubai, August 12, 2024 – ArabyAds group and L’Oréal Middle East have forged a strategic partnership aimed at introducing a new influencer marketing platform designed to enhance brand engagement and visibility across digital channels. This collaboration leverages ArabyAds’ expertise in digital marketing and L’Oréal’s leadership in beauty to innovate influencer advocacy strategies in the MENA… Continue reading ArabyAds and L’Oréal Middle East Announce Strategic Partnership to accelerate Influencer Marketing

[Dubai, UAE, 3rd July, 2024] Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa, and Türkiye) region, has partnered with Digitas ME and ArabyAds to leverage connected TV advertising platforms and strengthen awareness for their upgraded mobile banking application, ENBD X. This advertising partnership creates a new milestone, marking the first-ever… Continue reading Emirates NBD, Digitas ME and ArabyAds partner to leverage Connected TV Advertising for the launch of the ENBD X App

[Dubai, 20th February 2024] – ArabyAds, the global technology company announced a strategic partnership with Arla Organic, a brand name under Arla Foods, the Danish-Swedish multinational cooperative and the fifth-biggest dairy company in the world, to leverage Connected TV advertising’s innovative capabilities. The partnership aims to solve for classical challenge of the gap between the… Continue reading Arla Foods and ArabyAds collaborate to build MENA’s 1st ever cross-device Connected TV to E-commerce integrated journey

The multi-region partnership for Turkish Airlines extends CTV advertising in Saudi Arabia, UAE, Qatar, Bahrain, Iraq and Kuwait and aims to leverage the dynamic capabilities of Connected TVs to reach relevant users. Dubai, Feb 6, 2024 – ArabyAds, the leading global technology company, Forward Media Türkiye, a leading digital media and communication services agency, and Turkish… Continue reading Turkish Airlines partners with ArabyAds to leverage Connected TV Advertising

Oman Telecommunications Company – the leading provider of integrated telecommunications services in the Sultanate of Oman – will leverage ArabyAds’ Connected TV advertising platform to introduce various services for its customers. Dubai, UAE, September 6th, 2023 – ArabyAds, the leading global technology company, Zenith Media, a leading media and communication services agency, and Omantel, the… Continue reading Omantel partners with ArabyAds & Zenith Media to leverage Connected TV Advertising for first-screen advertising experiences

As the back-to-school season approaches in the Middle East, Saudi Arabia, Egypt, and UAE markets, brands are embarking on a journey to make a significant impact on their target audience . In this digital age, the rise of Connected TV (CTV) has opened up new avenues for brands to reach their customers in innovative and… Continue reading Backpack to Big Screens: Brands Thrive with CTV Advertising in Back-To-School Season

As the Back-to-School season approaches in the Middle East and North Africa (MENA) region, both shoppers and brands are gearing up to navigate the evolving landscape of advertising. The traditional TV advertising that once dominated the marketing arena is now facing a transformative shift, with Connected TV Advertising taking center stage. In this article, we… Continue reading Changing Shopper Behavior: A Back-to-School Perspective on Connected TV Advertising