Brands in the digital age have to up their mobile application game as most users interact with the company’s products and services on mobile devices now. This means that the organization will have to create mobile applications that are fast, smooth to operate, secure, and user-friendly for it to make an impact on its audience… Continue reading These benefits compel brands to opt for native app development

Ever since the Covid-19 pandemic has hit the globe, e-commerce has seen a massive uptick in its business and has acquired millions of new customers to its fold in a brief period. In addition, consumer shopping behavior has dramatically shifted to the online channel due to safety concerns and the ease of shopping from the… Continue reading Things to keep in mind while building a successful retail media

Marketers consider influencer marketing as one of the top form of digital marketing in terms of return on investments (ROI). While influencer marketing was expected to reach $13.8 billion by the end of 2021, it is further estimated to be worth over $24 billion by 2025, demonstrating the channel’s high impact on the marketing and… Continue reading Understanding different types of social media influencers

2022 is still going to be a roller-coaster ride for digital marketers. Ravaged by the pandemic for almost a couple of years now, things were finally beginning to get on track. But then a new variant of the Covid-19 has stuck the world again. Marketers will be on their toes to devise strategies to keep… Continue reading Top digital marketing trends to look out for in 2022

When third-party cookie tracking ceases to exist in the advertising and marketing world, brands will have to depend a lot on the first-party data that they have accumulated over the year to reach out to customers in the future. Unfortunately, as we stand today, most brands have not worked seriously to build this customer data… Continue reading How brands can build a sustainable first-party data strategy

Influencer marketing continues to be the top marketing tool for brand marketers. It has been growing consistently for many years, and experts believe it to grow at an even faster pace in coming years. Since the space is evolving rapidly with new social media platforms, different content formats, and changing user behavior, brands and influencers… Continue reading Influencer Marketing: Top trends to look out for in 2022

Remarketing is a marketing technique through which brands show ads to users who have earlier visited their website or mobile app, engaged with their products and services but left without completing a transaction. The benefit of remarketing is that it effectively targets users who have already shown some interest in the brand, and hence it… Continue reading These 5 reasons make remarketing an absolute necessity for brands

Social commerce refers to selling products and services on social media platforms like Facebook, Instagram, or Twitter. In other words, shoppers can discover the brand, explore the products, and complete the transaction, all without leaving the social media channel. This channel has been seeing an upward growth trajectory as more and more brands are working… Continue reading How social commerce is driving online shopping

With the rapid rise of e-commerce in the past couple of years, retailers have started to focus on creating an additional revenue channel for their businesses in the form of retail media. Retail media refers to the retailers’ advertising platform on their website, apps, or any other digital platform within their network. The meteoric rise… Continue reading How retail media is disrupting the AdTech space

Livestreaming commerce has shown the e-commerce world what brands can achieve using this method to engage with shoppers. Around five years back, what started in China has quickly spread its wings across the United States and many countries in Asia and Europe. Experts believe livestreaming commerce will be the next big thing in the e-commerce… Continue reading Top tips for designing a successful live commerce campaign