Performance marketing is a form of online marketing method used by digital marketing agencies that allows your team to measure the accurate results of your campaigns and operations according to a set of metrics that your brand has already determined.
Our motto is “Fuel your business performance”, which is a promise that we pledge to fulfill to our clients. We’ve worked with many industries, and reached a few insights that will guarantee the scalability of your business. Check these out:
Expanding your audience
Your team is definitely doing a great job to identify the best strategies to reach your potential customers. Performance marketing channels offered by many digital marketing agencies allow your brand to expand your audience by reaching our your third-party’s audience; such as influencers’ fan-bases and followers. Yes!! We have a performance-based influencer marketing program, a program that only a few digital marketing agencies offer in the MENA region.
Saving your resources
Whether we’re speaking about budgets, capital, or human resources, performance marketing saves you a lot. 1) Because your commission is only allocated to actual measurable results. 2) Your performance campaigns would be run by more than 100 experts in different performance marketing techniques, which will save you the hassle of building a huge team with different areas of expertise at digital marketing agencies.
Building different revenue streams
While your main sales and other operations are in place, performance marketing allows you to explore different revenue streams that will generate profit for your business. Out of experience, many companies and brands started getting more than 60% of revenue through third-party performance marketing campaigns, simply because they explored different performance products.
Reserving and analyzing accurate data
Since performance is based on measuring results, it certainly allows your team to have access to amazing data that may be analyzed and used to enhance the whole objective of the business and assist in forming new effective marketing and sales strategies.
FREE brand awareness
While results is the only metric that you pay for, brand awareness comes as an extra add-on that your brand received from these performance campaigns that allow the relevant audience to know about your products and services.