5 Benefits of performance marketing that will scale your business!!

  • Roqayah Tbeileh
  • May 11, 2020

Performance marketing is a form of online marketing method used by digital marketing agencies that allows your team to measure the accurate results of your campaigns and operations according to a set of metrics that your brand has already determined.

Our motto is “Fuel your business performance”, which is a promise that we pledge to fulfill to our clients. We’ve worked with many industries, and reached a few insights that will guarantee the scalability of your business. Check these out:

Expanding your audience

Your team is definitely doing a great job to identify the best strategies to reach your potential customers. Performance marketing channels offered by many digital marketing agencies allow your brand to expand your audience by reaching our your third-party’s audience; such as influencers’ fan-bases and followers. Yes!! We have a performance-based influencer marketing program, a program that only a few digital marketing agencies offer in the MENA region.

Saving your resources

Whether we’re speaking about budgets, capital, or human resources, performance marketing saves you a lot. 1) Because your commission is only allocated to actual measurable results. 2) Your performance campaigns would be run by more than 100 experts in different performance marketing techniques, which will save you the hassle of building a huge team with different areas of expertise at digital marketing agencies.

Building different revenue streams

While your main sales and other operations are in place, performance marketing allows you to explore different revenue streams that will generate profit for your business. Out of experience, many companies and brands started getting more than 60% of revenue through third-party performance marketing campaigns, simply because they explored different performance products.

Reserving and analyzing accurate data

Since performance is based on measuring results, it certainly allows your team to have access to amazing data that may be analyzed and used to enhance the whole objective of the business and assist in forming new effective marketing and sales strategies.

FREE brand awareness

While results is the only metric that you pay for, brand awareness comes as an extra add-on that your brand received from these performance campaigns that allow the relevant audience to know about your products and services.

Check Our Performance Marketing Solutions!

If you feel performance marketing can enhance your business and/or your marketing activities, check out performance marketing solutions and how they work

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Clients' Testimonials

I started working with Arabyads during my time at Citi UAE (2017-2018). The biggest challenge at the time was to grow the digital business within a media mix where most sources were nearing saturation. As such, finding lead sources that would allow us to hit digital sales targets became no easy task. ArabyAds were a consistently solid partner who allowed to scale up the business by delivering significant volumes of quality leads.

Pedro Cordero

AVP eBusiness

Our main goal here, at Dentsu is to supply our partners with leads of the highest quality on a consistent basis. This is exactly what ArabyAds has helped us fulfill for our Automotive & Banking brands using their online solutions. ArabyAds support teams took us step by step through the process of the program and shed light on the huge potential & importance of performance marketing. I highly recommend ArabyAds to other companies, looking to take their business to the next level.

Tareq AlAwar

Associate Director - Digital Trading

ArabyAds has taken the conversation through influencers into a measurable conversion model. So this influencer Program which started as a small element for an omni-channel business has been able to grow in scale; deliver a huge potential for us currently and in future as well.

Bala Subramaniam

Head of E-Commerce & Customer Experience at Max Fashion

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