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ArabyAds strengthens its Influencer Marketing Platform by acquiring Dmenta Share via

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Aiming for more growth, ArabyAds strengthens its Influencer Marketing Platform by acquiring Dmenta.

18th January 2020 Dubai, UAE We, ArabyAds, the leading advertising and consumer intelligence platform in the MENA region, announced the acquisition of Dmenta, the leading creative digital hub that specializes in influencer marketing. In 2012, Dmenta was founded by its CEO Shady Essam. The platform currently offers its creative hub services to leading advertisers across industries like Chalhoub Group, Landmark Group, Adidas, NowNow, Namshi, and Noon. It also has a solid roaster of mega and celebrity influencers with a massive reach for the MENA region.
Commenting on the acquisition, Mahmoud Fathy, our CEO said, “This acquisition is of great strategic value to us as it strengthens our position as the leading Influencer Marketing Platform and provides an incremental solution to our advertisers. Dmenta has the right technology, people, and culture to build and consolidate our leadership position in the region.”

Talking about the development, Shady Essam commented, “We are excited to join forces with ArabyAds to fortify our complementing offerings strategically and to achieve greater scale together in the region. Over the last few years, we have built a strong network of influencers that have been deployed to achieve great objectives for our advertisers. This deal is a tremendous opportunity for our growth and expansion.”


About Dmenta:

Dmenta is the leading creative & technology hub for influencer marketing in the MENA region. The platform is a provider to both advertisers and influencers to create relevant and actionable content. Dmenta’s solutions allow it to deliver brand and category relevant influencer campaigns with measurable results. The team includes influencer marketing experts and technologists across UAE and Egypt. Lastly, We’re very proud of this acquisition and striving to accomplish more future milestones with Dmenta’s forces. So, stay tuned! For more information, visit Dmenta’s website. And for more ArabyAds business news, keep your eyes alerted by our updates on our social platforms and website!

About ArabyAds

ArabyAds is a global technology company that empowers e-commerce marketing. It offers multiple digital advertising platforms across different touchpoints of a brand's journey in a customer lifecycle ranging from customer acquisition, retention, and monetization.

Headquartered in Dubai, ArabyAds was founded in 2013 to leverage innovation and deliver measurable results to its advertisers with data-led, transparency first & omnichannel marketing.

Entrepreneur Middle East recognized ArabyAds as “The best e-commerce marketing platform 2021”. In 2023, ArabyAds was recognized as the “Marketing platform of the year” by the Mobile Marketing Association MMA MENA.

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