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Home » Press Center » ArabyAds appoints industry stalwart Imad Sarrouf to lead ThePubverse – ArabyAds’ publisher monetization platform.
The Dubai headquartered ad-tech company looks to strengthen ad monetization capabilities where Imad would drive growth with ThePubverse platform.
Dubai, Jan 9th, 2023: ArabyAds announced that it has further strengthened its leadership team with yet another key appointment of Imad Sarrouf, a seasoned ad-tech & digital media executive as CEO of ThePubverse – ArabyAds’ publisher monetization platform.
Imad brings with him close to two decades of experience and has a strong history of using effective digital strategies to drive business growth and expansion. He has demonstrated ability in leading and expanding diverse teams and building productive partnerships with cross-functional teams.
Commenting on the recent appointment, Mahmoud Fathy, Chief Executive Officer and Co-founder of ArabyAds said, “We welcome Imad on our journey to transform the advertising technology landscape in the MENA region. Imad’s in-depth functional knowledge & experience in the digital media domain is quite impressive for ThePubverse platform. With Imad, I am sure we will be able to unlock growth opportunities on the supply side of the business where we aim to build value with technology platforms.”
After being appointed as CEO of ThePubverse, Imad said, “It’s an immense pleasure to be a part of ArabyAds which has been very instrumental in transforming the MENA advertising landscape with a strong vision & a highly entrepreneurial team. Technology being the backbone of our execution, with ThePubverse platform, we are keen on adding to our strategic differentiation by enabling publishers to create diverse, sustainable, and higher monetization avenues.”
ArabyAds is a global technology company that empowers e-commerce marketing. It offers multiple digital advertising platforms across different touchpoints of a brand's journey in a customer lifecycle ranging from customer acquisition, retention, and monetization. Headquartered in Dubai, ArabyAds was founded in 2013 to leverage innovation and deliver measurable results to its advertisers with data-led, transparency first & omnichannel marketing. Entrepreneur Middle East recognized ArabyAds as “The best e-commerce marketing platform 2021”. In 2023, ArabyAds was recognized as the “Marketing platform of the year” by the Mobile Marketing Association MMA MENA. For more information, please visit www.arabyads.com
For any media queries, please contact pr@arabyads.com.
