ArabyAds Extends Game-Changing Partnership with Luxury Fragrance Icon Abdul Samad Al Qurashi Share via

RIYADH, May 2025 — In a strategic move set to redefine digital excellence in the Gulf’s luxury market, Araby Ads has announced the renewal of its exclusive partnership with prestigious fragrance house Abdul Samad Al Qurashi for a second consecutive year. 

This collaboration, which has already transformed the iconic perfumer’s digital footprint, will continue to elevate the 173-year-old brand across Saudi Arabia, UAE, Kuwait, Qatar, Bahrain, and Oman through cutting-edge marketing innovation. 

The partnership harnesses Araby Ads’ technological prowess to orchestrate a symphony of digital strategies—from performance-driven campaigns and influencer collaborations to customer re-engagement initiatives—creating deeper connections with luxury consumers across the region’s most competitive markets. 

“Our alliance with Abdul Samad Al Qurashi represents the perfect fusion of tradition and innovation,” said Ayah Riad, Media Agency Director at Araby Ads. “We’re not just implementing digital tactics; we’re crafting immersive digital experiences that honor the brand’s rich heritage while propelling it into the future.” 

The renewal comes after a year of exceptional results that saw Abdul Samad Al Qurashi significantly expand its digital market share and customer engagement metrics through Araby Ads’ data-driven approach and precision targeting capabilities. 

Hany Rafik,  VP of Marketing and Product development at Abdul Samad Al Qurashi emphasized: “Finding a partner who truly understands both technological innovation and the soul of our centuries-old brand is invaluable. With Araby Ads, we’ve discovered that rare combination, a digital visionary who respects our legacy while helping us captivate the next generation of fragrance connoisseurs.” 

This partnership exemplifies how traditional luxury houses and digital innovators can create harmonious relationships that preserve brand integrity while embracing technological advancement, setting a new standard for digital transformation in the premium retail sector. 

About Araby Ads
At the intersection of creativity and technology, Araby Ads delivers transformative digital marketing solutions that empower brands to captivate audiences and drive measurable growth. Known for pioneering approaches in performance marketing, influencer strategy, and precision audience targeting, the company partners with the region’s most ambitious brands to redefine digital engagement. 

About Abdul Samad Al Qurashi
Since 1852, Abdul Samad Al Qurashi has embodied the art of Arabian perfumery, creating legendary fragrances that capture the essence of the East. With an unwavering commitment to craftsmanship and authenticity, this treasured name in Oriental perfumes and premium oud continues to enchant discerning customers across the Middle East and beyond. 

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Araby Ads Media Office
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