ArabyAds strengthens executive team with Bachir Siam as the CFO

ArabyAds, the leading e-commerce marketing platform, today announced that Bachir Siam, a seasoned finance executive, has joined the company’s ­­­leadership team as Chief Financial Officer.

Bachir brings about 22 years of experience in business management, corporate law, and finance. In his last role with GroupM as the CFO for the Middle East and North Africa region, Bachir was focused on delivering financial benefits, supporting new trading models roll out, and undertaking revenue diversification initiatives. Bachir also led several restructuring and efficiency initiatives in his previous role.

“Bachir’s impressive background in corporate finance, especially within media & digital industry, makes him a great fit for ArabyAds” said Mahmoud Fathy, CEO ArabyAds. “We welcome him to our team and look forward to his contributions to our rapid global growth. Bachir will work closely with the executive team to implement our strategy to achieve business expansion and profitable growth.”

Bachir’s hiring follows ArabyAds strong performance in the first half of 2021 and expansion to KSA with two new offices in Riyadh and Jeddah.

“Joining ArabyAds provides me with an exciting opportunity to work with a highly committed and professional executive team to deliver on an ambitious regional and global growth strategy,” said Bachir.