Please rotate your device

We do not support landscape mode,
please use the website in the portrait mode for best experience.

ArabyAds strengthens executive team with Bachir Siam as the CFO Share via

Press Center

ArabyAds, the leading e-commerce marketing platform, today announced that Bachir Siam, a seasoned finance executive, has joined the company’s ­­­leadership team as Chief Financial Officer.

Bachir brings about 22 years of experience in business management, corporate law, and finance. In his last role with GroupM as the CFO for the Middle East and North Africa region, Bachir was focused on delivering financial benefits, supporting new trading models roll out, and undertaking revenue diversification initiatives. Bachir also led several restructuring and efficiency initiatives in his previous role.

“Bachir’s impressive background in corporate finance, especially within media & digital industry, makes him a great fit for ArabyAds” said Mahmoud Fathy, CEO ArabyAds. “We welcome him to our team and look forward to his contributions to our rapid global growth. Bachir will work closely with the executive team to implement our strategy to achieve business expansion and profitable growth.”

Bachir’s hiring follows ArabyAds strong performance in the first half of 2021 and expansion to KSA with two new offices in Riyadh and Jeddah.

“Joining ArabyAds provides me with an exciting opportunity to work with a highly committed and professional executive team to deliver on an ambitious regional and global growth strategy,” said Bachir.

About ArabyAds

ArabyAds is a global technology company that empowers e-commerce marketing. It offers multiple digital advertising platforms across different touchpoints of a brand's journey in a customer lifecycle ranging from customer acquisition, retention, and monetization.

Headquartered in Dubai, ArabyAds was founded in 2013 to leverage innovation and deliver measurable results to its advertisers with data-led, transparency first & omnichannel marketing.

Entrepreneur Middle East recognized ArabyAds as “The best e-commerce marketing platform 2021”. In 2023, ArabyAds was recognized as the “Marketing platform of the year” by the Mobile Marketing Association MMA MENA.

For more information, please visit

Press Contact

For any media queries, please contact