Whether you’re an e-commerce, travel, market place, or any online business, at some point you need to start using affiliate marketing to scale your business.
Before we start, let’s talk a bit about what is affiliate marketing!
Affiliate marketing is the process of paying a commission to publishers whenever they bring in new customers to your business.
Publishers are the online content producers who have digital assets like youtube channel, blog, website, or mobile app. They produce relevant engaging content to reach customers.
Advertisers are brands with online outlets That have products/services they want to promote to a large base audience.
Affiliate marketing is a cost-effective, risk-free, and hassle-free solution to grow your business.
The question here is which business metrics are the most important to you and why?
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I started working with Arabyads during my time at Citi UAE (2017-2018). The biggest challenge at the time was to grow the digital business within a media mix where most sources were nearing saturation. As such, finding lead sources that would allow us to hit digital sales targets became no easy task. ArabyAds were a consistently solid partner who allowed to scale up the business by delivering significant volumes of quality leads.
Our main goal here, at Dentsu is to supply our partners with leads of the highest quality on a consistent basis. This is exactly what ArabyAds has helped us fulfill for our Automotive & Banking brands using their online solutions. ArabyAds support teams took us step by step through the process of the program and shed light on the huge potential & importance of performance marketing. I highly recommend ArabyAds to other companies, looking to take their business to the next level.
ArabyAds has taken the conversation through influencers into a measurable conversion model. So this influencer Program which started as a small element for an omni-channel business has been able to grow in scale; deliver a huge potential for us currently and in future as well.