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“ Be Brave, Take Risks! “

Mahmoud Fathy


Fathy’s vision about the transformation to a digital economy for the Arab world along with his leadership skills led him to become an entrepreneur in 2013 with ArabyAds. He pioneered the concept of Performance Advertising for the region and he regularly advocates the power of Data & Technology for the advertising world. Fathy aims to provide sustainable solutions that can influence effectiveness of digital advertising.