Dubai: ArabyAds, the leading e-commerce marketing platform in MENA, has made it to the list of top networks for advertisers with headquarters in EMEA under the e-commerce category in Adjust’s recently released Partner Benchmarks report for 2021. This development came on the back of the company’s rapid growth during the first half of 2021, putting… Continue reading ArabyAds featured alongside FB, Google, Apple as a top partner in Adjust’s Partner Benchmarks report

As the name suggests, hyperlocal marketing is a strategy to target customers in particular geographical areas and using the ‘near me’ feature on their mobile devices to look for a product and services.  Generally, these restricted local areas are just a few blocks away from the customers. So, for example, if you search for ‘Chinese… Continue reading 5 Tips to improve your Hyperlocal Marketing strategy

Contextual advertising is online advertising where an ad is placed on the website based on its content—in simple terms, putting beauty product ads on a fashion website or advertising tour packages on a travel website.  The focus of this advertising tool is on the content that is being consumed and not on the one consuming… Continue reading Why is Contextual Targeting more relevant than ever?

There are millions of mobile applications on the leading app stores for consumers to choose from, and the brand knows very well that to make their app stand out, they have to create a unique product that can solve their customers’ problems. But, while the brands need to focus on building a seamless app that… Continue reading Top ways to retain your mobile app users

Performance marketing is one of the most preferred tools brands use to drive the growth of their e-commerce businesses. In this form of marketing, brands collaborate with affiliates or publishers, who promote the company’s products on their website. A publisher earns a commission whenever a sale is made through their referrals. E-commerce companies partner with… Continue reading Top 5 performance marketing strategies to boost e-commerce sales

The thing with discounts is, the more, the merrier. Everyone loves discounts. And brands have been using discount coupons for many years to get the customers to buy their products. According to various surveys, more than 60 percent of shoppers use a coupon to get a better deal. But simply dishing out coupons to consumers… Continue reading How is AI driving the future of coupon marketing?

Influencer marketing is on its way to a meteoric rise which is apparent by reports suggesting it become USD 13.8 billion worth in 2021, significant growth from USD 9.7 billion in 2020. In addition, the pace at which new platforms are cropping up to streamline the processes for the brands and influencers is also worth… Continue reading How can social media Influencers get the most out of their content?

Coupon marketing has proven to be a very effective tool to capture the imagination of the newer and the existing customers. As a result, many brands have been using coupons efficiently to drive sales and enhance customer engagements at the store level or in the online shopping world. Furthermore, coupon marketing reaches its peak during… Continue reading How coupon-based tracking provide brands with deeper consumer insights?

Influencer marketing is becoming the mainstay for brands and marketers to reach out to larger audiences spending tons of hours on social media platforms like Instagram, TikTok, Youtube, Snapchat, and Facebook. A better engagement rate and a higher conversion rate at a lesser cost is what makes influencer marketing so attractive for brands. In addition,… Continue reading Are you working with a Genuine Influencer?

The success of any influencer marketing campaign depends on how meticulously the campaign has been designed. Many factors decide the positive outcome of the campaign.  If the campaign’s strategy is not well thought out in advance, the brand may find the whole exercise futile in the future.  This blog under the education series will look… Continue reading Avoiding these mistakes can help you design a successful influencer marketing campaign