Influencer Marketing is one of the most successful marketing strategies that have become quite popular in the MENA Region (currently a $15 billion industry) and is expected to grow by 50% this year (2020) in most Arab countries. 

In a nutshell, we’ve already established how important influencer marketing is in many industries. Yet, we’re the market is finding a struggle to prove the…

Our team has written a few pieces about the changes in that businesses have faced since the beginning of the lock-down and the pandemic… consumer

On the 8th of April, The Economist stated that our responses to this pandemic are accelerating a quick adoption of new technologies and business ideas, which is doubling the digital efforts made by existing businesses.  It’s clear now that the purchasing behaviour has changed. And soon after fading to normal life, we are probably going… Continue reading E-commerce Industry: 5 steps to develop the best captivating customer experience (CX).

The gaming industry has, undoubtedly, prevailed as popular culture in the entertainment industry and it’s not news that it has also been widespread and capturing eyes in the industry.  Frankly speaking, and based on Polygon in 2016, the gaming industry back then outperformed the music and film industries combined on various levels. The industry managed… Continue reading The Not-So-Secret Sauce of Marketing in The Gaming Industry!

Pharmaceutical companies decided to join as a central role in the digital global revolution of healthcare. Lately,  they’ve been pacing up to catch with the new technology, advanced analysis, and digital trends that will benefit their companies’ development. Historically, pharmaceutical companies have had little to no interaction with their end-users-patients since they depended entirely on… Continue reading Pharmaceutical industries and Performance Marketing: 4 Reasons why your brand can’t afford to neglect it!

For a very long time, the health industry has been a very gray zone for marketers. To start with, who’s the subject here, the clinics or the patients?

Performance marketing has been storming the marketing industry and communities for the past few years, which drove the interest towards that approach in a rebellious gesture.

Performance marketing is a form of online and digital marketing that allows your team to measure the accurate results of your campaigns and operations according to a set of metrics that your brand has already determined.

The automotive industry has always been known to possess one of the “hard-to-sell” products, due to the big investments consumers make during purchase. 

In digital marketing, the problem is compounded, as the targeted consumers wouldn’t purchase such products online and usually need to examine it along with communicating with a sales representative.