Retargeting is a marketing technique through which brands show ads to users who have earlier visited their website or mobile app, engaged with their products and services but left without completing a transaction. The benefit of retargeting is that it effectively targets users who have already shown some interest in the brand, making it easier… Continue reading These retargeting statistics tell why it is such a crucial digital marketing technique

Consumers today are spending more time on their smartphones, which has increased shopping through mobile devices. Hence, brands must adapt to these times and create strategies to serve mobile-device-obsessed customers efficiently. Additionally, the pandemic has significantly increased the adoption of mobile apps in the company’s digital transformation. Mobile marketing has multiple benefits for companies, irrespective… Continue reading Top mobile marketing terms every brand should know

• Leading African investment platform backs ArabyAds’ ambitious growth plan. • The company plans to use the funds to expand its footprint regionally and globally. • ArabyAds also intends to invest significantly in ramping up its technological capabilities to support rapid growth.   Dubai, UAE, August 22nd, 2022: ArabyAds, the leading AdTech company in the… Continue reading ArabyAds raises US$30 Million in Pre-Series B funding round from AfricInvest Maghreb Private Equity Fund IV; eyes global expansion

Native ads are advertisements designed to adapt to the surrounding content and context within which they are displayed, which enables them to integrate effortlessly into the user journey instead of interrupting it. In other words, native ads are ads that do not look like ads. Various surveys have shown that more than 80 percent of… Continue reading What makes native advertising a must for advertisers

Data management platforms, or DMPs as they are often called, are data warehouses hosted on the cloud that collect, sort, and analyze tons of data to help brands make data-based decisions to grow their businesses. DMPs create detailed customer profiles based on these data sets, allowing brands to initiate targeted advertising and provide deep personalization… Continue reading Top features of an effective data management platform

The usage of automated technologies to buy advertising space for the brand’s campaign is called programmatic advertising. This advertising method utilizes algorithms and data insights to serve ads to the right users at the right time across the right platform. The benefits of programmatic advertising far outweigh traditional or manual digital advertising as it saves… Continue reading Programmatic advertising challenges that marketers should know

According to the market research firm eMarketer, spending on retail media will surpass the USD 50 billion mark by 2023, with most ad spending expected to come from the e-commerce channel. In addition, global consulting firm BCG estimates that big retailers are already racing towards a USD 100 billion high-margin annual revenue prize in retail… Continue reading Pros and cons of retail media networks every brand should know

There are millions of mobile applications on the leading app stores for consumers to choose from, and the brand knows very well that to make their app stand out, they have to create a unique product that can solve their customers’ problems. But, while the brands need to build a seamless app that delivers on… Continue reading Top mobile app marketing strategies to drive growth

Remarketing is a form of digital marketing where marketers serve ads to consumers based on their previous interactions on the brand’s platform. The benefit of remarketing is that it effectively targets users who have already shown some interest in the brand, and hence it becomes easier to convert them. For instance, you look for a… Continue reading These 3 remarketing techniques can increase your brand’s conversion rate

The usage of automated technologies to buy advertising space for the brand’s campaign is called programmatic advertising. This advertising method utilizes the algorithms and data insights to serve ads to the right users at the right time across the appropriate platform. The benefits of programmatic advertising far outweigh traditional or manual digital advertising as it… Continue reading Tips for creating a successful programmatic advertising campaign