How effectively and efficiently a marketer can reach out to their audience with their products and services depends on how well they understand them. And to know their customers inside out, brands rely heavily on data, which enables them to get deeper insights into the consumer’s shopping behavior and allows the companies to create personalized… Continue reading Why is data enrichment critical to improving customer experience?

Retail media or advertisements placed on a retailer’s website to influence the customers buying decision at the point of purchase have seen their adoption going through the roof amidst the pandemic as in-store interactions have seen a hit in these times, and brands want to reach out their consumers wherever they are. Moreover, retail media… Continue reading Retail media networks that generate the most advertising revenue

Dubai, May 31st, 2022: Disneyland Paris has partnered with Dmenta, ArabyAds’ creative hub, to release its first-ever TV commercial targeting the audience in the Gulf Cooperation Council (GCC). The iconic tourist destination Disneyland Paris is celebrating its 30th anniversary and, on this special occasion, leveraged the creative services of Dmenta to strengthen engagement in the… Continue reading Disneyland Paris Partners With Dmenta To Release Its First Ever Commercial Targeting The GCC Audience. Dmenta Wins Prestigious Award At MMA MENA Smarties 2021

5G, or the 5th Generation Wireless Network, promises to be a game-changer in how digital marketers communicate and reach potential customers. Although 5G has been around for some years now, it is still not widely penetrated, and as experts believe, it may take some more years to make a significant impact across the globe. But… Continue reading How 5G will disrupt the digital marketing landscape in 2022

By: Alia Khalifa Ramadan 2022, the second-biggest online shopping season in the MENA region after Black Friday, is expected to generate over $6 billion in online sales for the retailers in this part of the world on the back of ease of Covid-19 restrictions, which have marred the celebrations for a couple of years in… Continue reading Ramadan 2022 to be over $6 bn e-commerce opportunity in MENA

By: Mohamed Nour The holy month of Ramadan has almost reached halfway. And this is where things start to get filled with action, where most shoppers in the MENA region start their online spending journey on products and items apart from groceries. In addition, shoppers start preparing for the Eid festivities by purchasing fashion and… Continue reading 4 tips for performance marketers to boost sales during Ramadan

During the pandemic, many companies have significantly increased their focus on the online channel to reach out to new shoppers. Therefore the risk of violating data privacy regulations has also increased manifold. As the companies grow their digital footprints and the governments remain committed to tightening consumer privacy regulations, digital commerce will have to keep… Continue reading Evolving data privacy trends transforming the future of digital commerce

With the retargeting approach, brands can either stay at the top of the mind of their audience or infuriate them with a barrage of display ads. It is for the marketers and the brands to decide how they want to use their retargeting campaigns. Retargeting works pretty well to bump up your sales and increase… Continue reading Subtle retargeting methods to avoid annoying your customers

The holy month of Ramadan has started, which means shoppers in the MENA region will be fasting from sunrise to sunset for the whole month and spending much time with family and their loved ones, changing the routine slightly during this period. These day-to-day changes mean that their online or offline shopping pattern will also… Continue reading Top digital marketing strategies to win consumers during Ramadan

Who controls the majority of digital ad spending across the globe? It’s the big three, namely, Google, Facebook, and Amazon. Market research company eMarketer estimates that around 65 percent of all digital spending goes to these three technology giants, while the rest of the share goes to the rest of the organizations operating in this… Continue reading Understanding walled gardens and their impact on advertisers