Please rotate your device

We do not support landscape mode,
please use the website in the portrait mode for best experience.

ArabyAds appoints Tony Bourached as CEO of its retail marketing platform Ritelo and media optimization platform Adomus Share via

Press Center

Tony’s appointment comes at a time when the Dubai-headquartered ad tech company is investing heavily in platform and innovation along with new market expansion & business opportunities.

Dubai, 5th Jan 2022: ArabyAds further strengthened its leadership team with the appointment of Tony Bourached as the CEO of 2 key business platforms – Ritelo, the company’s retail marketing platform, and Adomus, the media optimization platform.


Tony brings with him close to two decades of experience in the advertising industry. In his last role as the CEO of Mindshare MENA, Tony spearheaded the organization’s presence across eleven GCC, the Levant, and North African countries. As a digital native, Tony has spent much of his career of over 16 years supporting brands through digital transformations, especially across media and communications.  He was featured in the ‘Campaign’s MENA Power List 2021.


Commenting on the recent appointment, Mahmoud Fathy, Chief Executive Officer and Co-founder of ArabyAds said, “This step aligns with our long-term growth vision and commitment to building technology & platform-led growth within the MENA region. Tony’s exceptional ad tech background and comprehensive understanding of the MENA digital marketing industry make him the best fit for leading Ritelo and Adomus. Retail media opens new business opportunities while media optimization using technology would be key to creating value with business efficiency – a twin-fold growth lever. We welcome Tony to our team where he will closely work with the executive team to achieve the goals we have set for ourselves.”


Speaking on his new role, Tony Bourached, Chief Executive Officer of Ritelo & Adomus said, “Having spent over 12 years in the agency world, I was looking for a space where I could use my extensive expertise and once again challenge myself and shape the media landscape by having a more direct impact on the digital space and e-commerce future. ArabyAds is undoubtedly the most pragmatic and exciting entrepreneurial opportunity”

About ArabyAds

ArabyAds is a global technology company that empowers e-commerce marketing. It offers multiple digital advertising platforms across different touchpoints of a brand's journey in a customer lifecycle ranging from customer acquisition, retention, and monetization.

Headquartered in Dubai, ArabyAds was founded in 2013 to leverage innovation and deliver measurable results to its advertisers with data-led, transparency first & omnichannel marketing.

Entrepreneur Middle East recognized ArabyAds as “The best e-commerce marketing platform 2021”. In 2023, ArabyAds was recognized as the “Marketing platform of the year” by the Mobile Marketing Association MMA MENA.

For more information, please visit

Press Contact

For any media queries, please contact