affiliate marketing is the process where affiliates publish marketing materials for companies for advertising purposes and earn commissions in return. Whilst companies receive deliveries of sales and actions agreed on tracked by systems or third parties’ technologies.

Ever since the pandemic started, there has been a difference in the curve of online learning’s growth. So before you start promoting your next eLearning course, ask yourself these 5 questions…

On the 8th of April, The Economist stated that our responses to this pandemic are accelerating a quick adoption of new technologies and business ideas, which is doubling the digital efforts made by existing businesses.  It’s clear now that the purchasing behaviour has changed. And soon after fading to normal life, we are probably going… Continue reading E-commerce Industry: 5 steps to develop the best captivating customer experience (CX).

April 2026. The FIFA World Cup 2026 kicks off in just weeks. Budgets may still be under review. Creative might not be final. Timelines can feel flexible. They aren’t. For CMOs across MENA, April is the final window to secure premium Connected TV (CTV) inventory before the tournament begins. By May, pricing accelerates sharply. By… Continue reading Why MENA CMOs Should Be Activating for the FIFA World Cup 2026 Right Now

In the MENA region, treating Arabic as a “translation layer” over English campaigns is the fastest way to burn ad spend. As a retail media platform powering campaigns across the strongest retailers in MENA, we’ve analyzed millions in Sponsored Product budgets. One truth is clear: The Arabic search query behaves differently than the English one.… Continue reading Optimizing Sponsored Products for Arabic Search Queries  in Retail Media Advertising

Dettol, Zenith Media, and ThePubverse by ArabyAds Unite to Dominate the Living Room During Saudi National Day Full-funnel CTV campaign drives 1.07 million impressions and bridges awareness to online purchase through a cross-device strategy Riyadh, Saudi Arabia – October 2025 — To mark Saudi National Day, Dettol, Zenith Media, and ThePubverse by ArabyAds joined forces… Continue reading Dettol, Zenith Media, and ThePubverse by ArabyAds Unite to Dominate the Living Room During Saudi National Day

NIVEA, a globally renowned skincare and personal care brand, has partnered with Zenith Media and ThePubverse by ArabyAds to deliver a first-of-its-kind 3D immersive Connected TV (CTV) campaign in the Middle East. The collaboration combines cutting-edge technology with powerful creative storytelling to reshape how brands connect with consumers across screens. At the center of this… Continue reading NIVEA, Zenith Media, and ThePubverse by ArabyAds partner to revolutionize CTV advertising for the FMCG sector with cross-device engagement & 3D CTV Ads

Dubai, UAE – August 14, 2025 – Home Centre, a leading furniture and home furnishings retailer in the Middle East, North Africa, and the Indian subcontinent, partnered with ThePubverse by ArabyAds to activate a Connected TV (CTV) advertising campaign during Ramadan 2025. The campaign focused on driving awareness for new product launches, engaging premium audiences… Continue reading Landmark Group’s Home Centre  Achieves 39% Brand Awareness Uplift with CTV Ads via ThePubverse by ArabyAds during Ramadan

By empowering brands with data-driven, impactful solutions and more relevant customer engagement, this partnership welcomes the latest innovation in retail media. Riyadh, KSA, 10 July 2025: Majid Al Futtaim’s dedicated retail media network, Precision Media, today announced a strategic partnership with Ritelo (by ArabyAds), a leading retail media technology platform. The partnership will deliver comprehensive… Continue reading Ritelo by ArabyAds and Majid Al Futtaim’s Precision Media Launch Regional Collaboration Across Saudi Arabia and Egypt

ThePubverse, ArabyAds’ dedicated media monetization solution, proudly announces a landmark partnership with Coolita, the global smart TV operating system developed by Chinese technology leader Coocaa. This strategic alliance grants ThePubverse exclusive rights to monetize Coolita’s Connected TV (CTV) advertising inventory across the MENA region, marking a bold step forward in reshaping how brands connect with… Continue reading ThePubverse by ArabyAds and Coolita Announce Strategic Partnership to Exclusively Monetize CTV Advertising in GCC and Egypt

RIMOWA has been engineering iconic travel companions to last a lifetime since 1898 and has launched its first premium Connected TV (CTV) campaign in the UAE, in partnership with Spark Foundry and ThePubverse by ArabyAds. The campaign debuts across LG’s Home Screen environment, designed to reach high-net-worth individuals with high-impact Roadblocks and native display formats. … Continue reading RIMOWA Launches Premium CTV Campaign in UAE on LG Home Screen in Partnership with ThePubverse and Spark Foundry

ArabyAds has officially joined the ranks of Snapchat’s Advanced Partners, a recognition that speaks to the agency’s deep commitment to shaping what digital success looks like in MENA. This milestone reflects more than technical expertise; it’s the outcome of deliberate investment in people and knowledge. Over 40 ArabyAds media professionals have completed Snapchat’s full suite… Continue reading Snapchat Confers ArabyAds with Snap Advanced Partner Distinction

Strategic alliance combines ThePubverse’s advertising expertise with TCL’s smart TV ecosystem to elevate connected television experiences across UAE households DUBAI, UAE – May 13th, 2025 – ThePubverse, the media monetization solution and Connected TV (CTV) advertising division of ArabyAds, and TCL Electronics (1070.HK) today announced an exclusive partnership to revolutionize targeted advertising across the Middle… Continue reading ThePubverse and TCL Forge Exclusive CTV Advertising Partnership in the Middle East