In 2018, the global influencer marketing platform market was valued at $137 million, which is expected to reach $200 million in 2022 and further grow to surpass $370 million by 2027, said a report by the market and consumer database company, Statista. The influencer marketing platform aids brands and organizations to discover influencers, manage influencer… Continue reading How can influencer marketing platforms evolve themselves to be future-ready?

As third-party cookie tracking is nearing its end and increased data security and privacy laws are coming into effect, retail media is solving the first-party data problem of the brands. Since brands do not have scalable first-party data and rely heavily on third-party data, which will cease to exist shortly, they have started to advertise… Continue reading Points brands should consider while choosing retail media network

Brand marketers use various retargeting approaches to engage users who have already installed the mobile app so that they do not abandon the application shortly after installing it or stop using it after a while. The other objective of retargeting mobile app users is to make them spend more time and money on in-app purchases,… Continue reading How to effectively retarget your mobile app users?

By: Mohamed Nour If you’re an advertiser questioning how to get your affiliates to promote your products and items keenly, you may probably start by exploring how you’re paying them. The affiliate payout models any advertiser selects will influence affiliates’ enthusiasm and incentives, and there is no lack of options to choose from. Commissions are the… Continue reading Understanding different payout models in performance marketing

Influencer product seeding or product gifting is a concept where a brand sends out free products to a carefully selected group of influencers to make them try the products and post about the item on their social media channels in front of their large following. In other words, the brands send out these free products… Continue reading 5 things to focus on while designing an effective influencer product seeding campaign

The ever-increasing competition in e-commerce has made coupon marketing one of the top marketing tools for digitally-operated brands. On top of it, decreasing brand loyalty among shoppers has just made the whole scenario challenging, and providing discount coupon codes has helped marketers to retain their consumers to some extent. There are many benefits of using… Continue reading Top benefits of coupon marketing every marketer should know

Video marketing has become one of the top marketing tools for marketers and advertisers to reach their audiences and improve sales. Some stats suggest that YouTube has reported around 30 percent more views on its video platform, while more than 50 percent of consumers consume more video content on social media channels. And they are… Continue reading Top video marketing trends to look out for in 2022

The success of an app largely depends on its ability to monetize, and the app developers should have an ideal app monetization strategy in place from the beginning stages. For example, whether you want to keep your app free and depend on the advertisements or sponsors to generate revenue or go for the subscription model… Continue reading Monetize your mobile apps with these top strategies

Brands have taken up social commerce in a big way, and the popularity of this medium is increasing with time. Social commerce refers to selling products and services on social media platforms like Facebook, Instagram, or Twitter. In other words, shoppers can discover the brand, explore the products, and complete the transaction, all without leaving… Continue reading Create a compelling social commerce strategy with these 5 tricks

E-commerce businesses around the globe have to face a significant issue when it comes to shopping cart abandonment. A considerable percentage of shoppers abandon their carts for many reasons, like looking for a better discount coupon, high shipping charges, slow checkout process, checking deals on another website, or leaving to complete the transaction later. In… Continue reading Minimize cart abandonment with retargeting campaigns