The holy month of Ramadan has started, which means shoppers in the MENA region will be fasting from sunrise to sunset for the whole month and spending much time with family and their loved ones, changing the routine slightly during this period. These day-to-day changes mean that their online or offline shopping pattern will also… Continue reading Top digital marketing strategies to win consumers during Ramadan

Who controls the majority of digital ad spending across the globe? It’s the big three, namely, Google, Facebook, and Amazon. Market research company eMarketer estimates that around 65 percent of all digital spending goes to these three technology giants, while the rest of the share goes to the rest of the organizations operating in this… Continue reading Understanding walled gardens and their impact on advertisers

By: Mohamed Nour When the conversion curve starts to go down, you may think it will go up again, and it’s a matter of time; you may be correct, but to be sure, you should have an answer about when precisely the curve will go up again. If you don’t know the answer yet and… Continue reading How performance marketers can overcome hard times

There are millions of mobile applications on the leading app stores for consumers to choose from, and the brand knows very well that to make their app stand out, they have to create a unique product that can solve their customers’ problems. But, while the brands need to focus on building a seamless app that… Continue reading Common mistakes to avoid while developing a mobile application

By: Mohamed Nour No matter how big your brand is, launching a new product line always comes with many doubts regarding its success or failure. According to Harvard Business School professor Clayton Christensen, over 30,000 new products are launched every year, and 95 percent fail. However, everyone is looking for a successful product launch, and… Continue reading Why consider performance marketing for your next campaign

The demise of 3rd party cookie tracking is just around the corner, a customer tracking method that has been the mainstay for the digital advertising and marketing industry for many years now. The few things that made third-party tracking so popular among the marketers include its ability to track the website visitors efficiently, collect high-quality… Continue reading Why brands are focusing on first and second-party data

Brands have been using remarketing tactics to increase their conversion rates and acquire new customers. The significance of this tool has grown with the accelerated adoption of e-commerce across the globe and plenty of brands now taking the online route to reach their potential customers. Remarketing helps the brands in many ways that ultimately improve… Continue reading 5 retargeting mistakes every marketer should avoid

The usage of automated technologies to buy advertising space for the brand’s campaign is called programmatic advertising. This advertising method utilizes the algorithms and data insights to serve ads to the right users at the right time across the right platform. The benefits of programmatic advertising far outweigh the traditional or manual method of digital… Continue reading What makes programmatic advertising a must-have for brands?

Businesses worldwide are grappling with the existing and emerging data privacy and security regulations that bar organizations from irresponsibly collecting customer data for their benefit and exploiting the user’s right to privacy blatantly. According to Identity Theft Resource Centre, 2021 will be the record-breaking year for data breaches. Till the end of September 2021, 1,291… Continue reading Data privacy and security trends to look out for in 2022

By Mohamed Nour Performance marketing is one of the most preferred tools brands use to drive the growth of their e-commerce businesses. In this form of marketing, brands collaborate with affiliates or publishers, who promote their products on their websites. A publisher earns a commission whenever a sale is made through their referrals. E-commerce companies… Continue reading Decoding top publisher types in performance marketing