Author: Kawthar Ali

The automotive industry has always been known to possess one of the “hard-to-sell” products, due to the big investments consumers make during purchase. 

In digital marketing, the problem is compounded, as the targeted consumers wouldn’t purchase such products online and usually need to examine it along with communicating with a sales representative. 

The real estate industry seems to be a booming one in the MENA Region, with some Arab countries having the lion’s share of development projects and expansion. This sector is considered one of the most important sectors in a country’s economy, as it creates job opportunities as well as a cash flow when materials are… Continue reading Quick Insights and Ideas into the World of Real Estate: Using the Lead Generation Approach

Tips Tailored for You to Market Your Entity Using Lead Generation The Education Sector is known to be mostly a human development sector, which sometimes makes the idea of marketing sound so foreign and challenging. However, as counterintuitive as this may sound, marketing has always had some role in this industry. It was through subtle… Continue reading Step By Step With Your Educational Entity

Affiliate marketing became a buzzword in the last few years, as many businesses and brands have resorted to an affiliate agency or an affiliate network to implement the marketing model as part of their marketing plan. What is so special about this marketing scheme is that businesses pay for performance and actual results, which ensures… Continue reading 6 Points to why an affiliate network /affiliate agency is the way to go!

The health sector has proven to have the potential for technology, away from the use of technology within the medical practice. Many mobile apps, websites and different technology platforms related to health for instance have become widespread in several Arab countries. Most apps and services received some acceptance, and some have become quite popular for… Continue reading Health Technology with Performance Marketing: Two Technologies Always Make a Right!

Affiliate Marketing is one of the fastest-growing performance-based marketing solutions globally and in the Arab world as well. While the cost of investments is quite affordable, the returns and results are rewarding.   The key to the success of any affiliate network surely lies in the human element, i.e: the affiliates themselves, as when forming an… Continue reading 4 Top Traits of a Successful Affiliate Network!

What is the difference? The terms Affiliate and Influencer Marketing are terms that are used interchangeably, creating some sort of confusion every time they’re mentioned. At times it is a bit difficult to find that thin line that divides both terms and what each of them means.  Both use performance-based marketing solutions that aim to… Continue reading The Thin Line Between Affiliates and Influencers?

CPS, CPL, CPA and CPI are terms that are often used interchangeably in the field of performance marketing….

With the rise of the world of influencers and consequently, Influencer Marketing, it is worth exploring the qualities and characteristics a good influencer possesses. Being aware of such qualities can help influencers improve themselves and their presence greatly. Read More: 2020 Marketing Trends: Find Out What’s Happening This Year! In this short article, we explore… Continue reading 4 Qualities of Successful Influencers.

2020 has finally arrived, and there is always a need to peek into what will happen this year in the marketing arena. So, let’s dive in!   -10- The demand for Influencer Marketing (which is a $15 billion industry globally at present) will continue to increase, where the sector is expected to grow by 50%… Continue reading 2020 Marketing Trends: Find Out What’s Happening This Year!