Author: Varun Jain

Black Friday is just around the corner, and brands are scrambling to put their best foot forward and make the most of the shopping season. As shopping has moved to mobile devices significantly due to the pandemic, brands and retailers have to beef up their mobile app marketing strategy to benefit from the biggest shopping… Continue reading 5 Black Friday marketing strategies for your mobile apps

Influencer marketing has emerged as one of the most popular digital marketing tools in the last few years, and subsequently, brand marketers have increased their spending on it and made it an integral part of their marketing mix. While according to some research, as much as 82% of consumers are likely to follow the influencer’s… Continue reading Things you need to know about influencer whitelisting

It is a well-known fact that the pandemic has accelerated the growth of e-commerce by at least a couple of years and has managed to get millions of new shoppers into the online shopping fold. And as the acceptance and propensity of consumers to shop at online stores increased, brands have started to leverage the… Continue reading What is driving the growth of retail media?

Consumers today are spending more time on their smartphones which has resulted in increased shopping through mobile devices. Hence, brands have to adapt to these changing times and create strategies to efficiently serve the mobile-device obsessed customer. Additionally, the pandemic has played a significant role in increasing the adoption of mobile apps in the company’s… Continue reading Mobile marketing trends to look out for in 2022

The biggest shopping festival extravaganza is just around the corner. While the shoppers are set to shop to their heart’s content by indulging in the heavy discounts, retailers will be busy charting out strategies to make Black Friday a roaring success for their businesses. This time of the year is crucial for brands as a… Continue reading Top 10 tips for marketers to prepare for this year’s Black Friday

Across the globe, consumers today are more aware of data privacy laws and are better equipped to know how much data they want to share and how they can restrict the companies from accessing unwanted information.  On top of it, stricter regulations like GDPR and CCPA have made things worse for companies relying entirely on… Continue reading How can marketers make an impact in a cookieless world

Influencer marketing has become one of the mainstays of marketing strategies for brands across the spectrum and is poised to grow even further in the coming years. What makes it a hot favorite with marketers is its ability to drive high engagement, huge traffic, and authentic content, which resonates well with the influencer’s audience. Hence,… Continue reading How AI is transforming the influencer marketing scenario

Today’s consumers are well aware of the products they need and the channels to get them at a better bargain. Moreover, the number of promotions and offers brands keep sending to existing customers makes them spoilt for choice. But the offers and deals tend to lose relevance if they are done in excess and without… Continue reading How can marketers use Precision Marketing to increase RoI?

A brand can successfully create impactful influencer marketing when they are working perfectly in sync with the influencers. When both brands and influencers understand each other and are clear on the final objective that needs to be achieved, there are high chances that the campaign will hit the right note with the audience. While for… Continue reading What do social media influencers want from brands?

Dubai: ArabyAds, the leading e-commerce marketing platform in MENA, has made it to the list of top networks for advertisers with headquarters in EMEA under the e-commerce category in Adjust’s recently released Partner Benchmarks report for 2021. This development came on the back of the company’s rapid growth during the first half of 2021, putting… Continue reading ArabyAds featured alongside FB, Google, Apple as a top partner in Adjust’s Partner Benchmarks report