Author: Varun Jain

Brands worldwide have unlocked the potential of influencer marketing and understood how this form of marketing creates a more personalized bond with the consumers. Hence, every year the marketing spends of the companies toward influencer marketing is getting bigger. Even though overall, there have been budget cuts all around due to the ongoing pandemic. But… Continue reading Why is there a need for brands to support influencers?

The rapid rise of influencer marketing in the advertising and marketing world has been nothing short of spectacular. Brands have been lapping up the success this technique provides them with both their hands. The value for money campaigns, far superior engagement rate, capturing the imagination of the internet savvy consumers have all helped the influencer… Continue reading Are you measuring your Influencer Marketing campaigns correctly?

Undoubtedly, the pandemic has accelerated the growth of the influencer marketing landscape across the globe, with more and more brands, irrespective of their size and target audience, having increased their budgets manifolds to reach out to their consumers using this method. Going by the trends over the last couple of years, it has become known… Continue reading Influencer Marketing is here to stay. No two ways about it.

Brands across the spectrum have started to understand the benefits of getting nano influencers on board for their influencer marketing campaigns. Apart from being a cost-effective marketing method, it also guarantees a better engagement rate than all the other categories of influencers.  Nano influencer is a social media influencer who has less than 10,000 followers.… Continue reading How are Nano Influencers creating a paradigm shift in digital advertising?

The most crucial aspect for any influencer marketing campaign undertaken by brands is to get the right influencer on board. If the influencer is not the right fit for your brand and the product, the whole exercise can prove futile.  So how will you decide who is the right influencer to take your marketing campaign… Continue reading Getting the right influencers for your campaign

It is no secret that brands across the spectrum have started investing heavily in influencer marketing to get the maximum returns from their investments. According to multiple industry reports, marketers’ dependence on influencer marketing will only increase with time. With the pandemic setting in, brands started to cut their investment in traditional advertising and marketing… Continue reading Top 5 trends to look out for in Influencer Marketing in 2021