By: Mohamed Nour When the conversion curve starts to go down, you may think it will go up again, and it’s a matter of time; you may be correct, but to be sure, you should have an answer about when precisely the curve will go up again. If you don’t know the answer yet and… Continue reading How performance marketers can overcome hard times

There are millions of mobile applications on the leading app stores for consumers to choose from, and the brand knows very well that to make their app stand out, they have to create a unique product that can solve their customers’ problems. But, while the brands need to focus on building a seamless app that… Continue reading Common mistakes to avoid while developing a mobile application

By: Mohamed Nour No matter how big your brand is, launching a new product line always comes with many doubts regarding its success or failure. According to Harvard Business School professor Clayton Christensen, over 30,000 new products are launched every year, and 95 percent fail. However, everyone is looking for a successful product launch, and… Continue reading Why consider performance marketing for your next campaign

The demise of 3rd party cookie tracking is just around the corner, a customer tracking method that has been the mainstay for the digital advertising and marketing industry for many years now. The few things that made third-party tracking so popular among the marketers include its ability to track the website visitors efficiently, collect high-quality… Continue reading Why brands are focusing on first and second-party data

Brands have been using remarketing tactics to increase their conversion rates and acquire new customers. The significance of this tool has grown with the accelerated adoption of e-commerce across the globe and plenty of brands now taking the online route to reach their potential customers. Remarketing helps the brands in many ways that ultimately improve… Continue reading 5 retargeting mistakes every marketer should avoid

The usage of automated technologies to buy advertising space for the brand’s campaign is called programmatic advertising. This advertising method utilizes the algorithms and data insights to serve ads to the right users at the right time across the right platform. The benefits of programmatic advertising far outweigh the traditional or manual method of digital… Continue reading What makes programmatic advertising a must-have for brands?

Businesses worldwide are grappling with the existing and emerging data privacy and security regulations that bar organizations from irresponsibly collecting customer data for their benefit and exploiting the user’s right to privacy blatantly. According to Identity Theft Resource Centre, 2021 will be the record-breaking year for data breaches. Till the end of September 2021, 1,291… Continue reading Data privacy and security trends to look out for in 2022

By Mohamed Nour Performance marketing is one of the most preferred tools brands use to drive the growth of their e-commerce businesses. In this form of marketing, brands collaborate with affiliates or publishers, who promote their products on their websites. A publisher earns a commission whenever a sale is made through their referrals. E-commerce companies… Continue reading Decoding top publisher types in performance marketing

In 2018, the global influencer marketing platform market was valued at $137 million, which is expected to reach $200 million in 2022 and further grow to surpass $370 million by 2027, said a report by the market and consumer database company, Statista. The influencer marketing platform aids brands and organizations to discover influencers, manage influencer… Continue reading How can influencer marketing platforms evolve themselves to be future-ready?

As third-party cookie tracking is nearing its end and increased data security and privacy laws are coming into effect, retail media is solving the first-party data problem of the brands. Since brands do not have scalable first-party data and rely heavily on third-party data, which will cease to exist shortly, they have started to advertise… Continue reading Points brands should consider while choosing retail media network